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Make Your Marketing Personal

Make Your Marketing Personal

by Evelyn Starr | Feb 19, 2021 | Brand Experience, Brands In Adolescence, Marketing Insights

On Sunday March 8, 2020, I took my friend Kathryn out for brunch. We did not know this would be one of the last times we would be inside a restaurant that year. We were celebrating her birthday, but she had a gift for me. Kathryn and her boyfriend Neal saw the mug in...
Why Skype Lost the Video Calling Market to Zoom

Why Skype Lost the Video Calling Market to Zoom

by Evelyn Starr | Sep 11, 2020 | Brand Purpose & Values, Brand Strategy, Brands In Adolescence

A new client requested a Skype call recently. I installed Skype on my new laptop and wanted to test drive a call with my son AJ. When I asked him, AJ said he did not think he had it installed on his four-year-old laptop. Then he asked if my new client was 80 years...
When Bigger Isn’t Better for Your Brand

When Bigger Isn’t Better for Your Brand

by Evelyn Starr | Jan 10, 2020 | Brand Growth & Rebranding, Brands In Adolescence

When I began writing this newsletter eight years ago, my two children were in middle school. Now both are in college. As middle school students they had no idea what they would study in college. Even upon arriving on campus they were unsure. My son AJ went to college...
The Brand Formerly Known As…

The Brand Formerly Known As…

by Evelyn Starr | Aug 9, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights, Starter Set

I’ve had a love-hate relationship with my name during the course of my life. Or I should say hate-love relationship. The dislike came first.In elementary school, I was the only Evelyn. Not just in my class or in my grade. But in the whole school.No one that age wants...
Can HubSpot Practice What It Preaches Profitably?

Can HubSpot Practice What It Preaches Profitably?

by Evelyn Starr | Jul 12, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Strategy

What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build their...
Uber v. Lyft: Whose Ride Are You On?

Uber v. Lyft: Whose Ride Are You On?

by Evelyn Starr | May 10, 2019 | Brand Strategy, Brands In Adolescence, Marketing Strategy

In April 2002, my husband Dan and I took a vacation to France. We flew to Paris to spend three nights there before going south to Avignon and Aix-en-Provence.Upon arrival we took a long walk and had lunch at a café. After a nap, we headed out for a Saturday night on...
A Winning Brand Recipe Crafted with Chocolate

A Winning Brand Recipe Crafted with Chocolate

by Evelyn Starr | Feb 7, 2019 | Brand Strategy, Brands In Adolescence

It’s February and my thoughts are turning to chocolate. Okay, my thoughts rarely turn from chocolate. But February accentuates them. Today’s thoughts take brownie form. Specifically, the memory of a raspberry cheesecake brownie from baked goods company Gluten Free...
Spotify Evolves to Outrun Tech Goliaths

Spotify Evolves to Outrun Tech Goliaths

by Evelyn Starr | Jan 11, 2019 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence

I was oblivious to pop music until age 10. That changed when my worldly 12-year-old neighbor came to my house and was dismayed to find that I was clueless about music. On her direction we took my parents’ radio from the kitchen and plugged it in in my bedroom. She...
Facebook: Can This Rebellious Brand in Adolescence Be Tamed?

Facebook: Can This Rebellious Brand in Adolescence Be Tamed?

by Evelyn Starr | Dec 14, 2018 | Brands In Adolescence

I’m personally struggling with Facebook. It’s been a year since Facebook reported research that showed passive consumption of content on their platform can worsen moods, increase depression and stoke anxiety. Passive consumption includes scrolling to read posts and...
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"Another excellent post, Evelyn. Informative, concise, very clear. Well done!"
Dan Levine, President & Founder, Engaging Minds Inc.

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