by Evelyn Starr | Aug 10, 2018 | Brand Storytelling, Brands In Adolescence, Marketing Strategy
To say I was not one of the cool kids in school would be an understatement. My lack of cool began in elementary school. My birthday cleared the kindergarten cutoff date by four weeks, making me younger and smaller than most of my classmates. Yet my verbal and reading...
by Evelyn Starr | Jul 13, 2018 | Brand Growth & Rebranding, Brands In Adolescence
I’ve never been a work-the-room kind of gal. Early on I learned my nature is better suited for one-on-one conversations. When I go to a party or a networking event, my goal is to make a meaningful connection with two or three people. That’s my definition of success...
by Evelyn Starr | May 10, 2018 | Brand Strategy, Brands In Adolescence, Uncategorized
I watched no television in college until senior year. That year I shared a terrace apartment with three classmates. Each of us had our own bedroom. We shared a tiny kitchen, a living room with a table and four chairs, and a bathroom. Luckily one of us had a TV. Going...
by Evelyn Starr | Mar 9, 2018 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
One summer day a few years ago I saw a parking patrol officer in the center of town roll down the sidewalk on a Segway Human Transporter (HT), stop at an expired meter and issue a ticket to the offending car. The sight of him made me realize that I had forgotten to...
by Evelyn Starr | Jan 19, 2018 | Brand Growth & Rebranding, Brands In Adolescence
In fall of 2014 I became obsessed with getting a standing or treadmill desk. The media produced article after article about how excessive sitting was killing us and Susan Orlean just looked so cool at her treadmill desk. My initial mania abated as I delved into my...
by Evelyn Starr | Jul 14, 2017 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights
From the moment my eighth grade French teacher informed me that you could study abroad in college I knew I was going to France. Six years later I spent the summer preceding my junior year at a program in Avignon and the fall semester in Paris. I traveled for the two...
