by Evelyn Starr | Jan 10, 2020 | Brand Growth & Rebranding, Brands In Adolescence
When I began writing this newsletter eight years ago, my two children were in middle school. Now both are in college. As middle school students they had no idea what they would study in college. Even upon arriving on campus they were unsure. My son AJ went to college...
by Evelyn Starr | Aug 9, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights, Starter Set
I’ve had a love-hate relationship with my name during the course of my life. Or I should say hate-love relationship. The dislike came first.In elementary school, I was the only Evelyn. Not just in my class or in my grade. But in the whole school.No one that age wants...
by Evelyn Starr | Jul 12, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Strategy
What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build their...
by Evelyn Starr | May 10, 2019 | Brand Strategy, Brands In Adolescence, Marketing Strategy
In April 2002, my husband Dan and I took a vacation to France. We flew to Paris to spend three nights there before going south to Avignon and Aix-en-Provence.Upon arrival we took a long walk and had lunch at a café. After a nap, we headed out for a Saturday night on...
by Evelyn Starr | Feb 7, 2019 | Brand Strategy, Brands In Adolescence
It’s February and my thoughts are turning to chocolate. Okay, my thoughts rarely turn from chocolate. But February accentuates them. Today’s thoughts take brownie form. Specifically, the memory of a raspberry cheesecake brownie from baked goods company Gluten Free...
by Evelyn Starr | Jan 11, 2019 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
I was oblivious to pop music until age 10. That changed when my worldly 12-year-old neighbor came to my house and was dismayed to find that I was clueless about music. On her direction we took my parents’ radio from the kitchen and plugged it in in my bedroom. She...
by Evelyn Starr | Dec 14, 2018 | Brands In Adolescence
I’m personally struggling with Facebook. It’s been a year since Facebook reported research that showed passive consumption of content on their platform can worsen moods, increase depression and stoke anxiety. Passive consumption includes scrolling to read posts and...
by Evelyn Starr | Aug 10, 2018 | Brands In Adolescence, Marketing Strategy
To say I was not one of the cool kids in school would be an understatement. My lack of cool began in elementary school. My birthday cleared the kindergarten cutoff date by four weeks, making me younger and smaller than most of my classmates. Yet my verbal and reading...
by Evelyn Starr | Jul 13, 2018 | Brand Growth & Rebranding, Brands In Adolescence
I’ve never been a work-the-room kind of gal. Early on I learned my nature is better suited for one-on-one conversations. When I go to a party or a networking event, my goal is to make a meaningful connection with two or three people. That’s my definition of success...
