by Evelyn Starr | Mar 14, 2024 | Brands In Adolescence
Two days before my daughter Fiona’s bat mitzvah in June 2013, my mother-in-law’s cousin Beth dropped off a beautifully-wrapped, 3 ½-inch square box. Inside were two Alex and Ani bracelets. One charm had a script initial F, the other had a Jewish star. I had never...
by Evelyn Starr | Jun 10, 2022 | Brand Growth & Rebranding, Brands In Adolescence
Some brides get superstitious before their wedding. Luckily that’s not me. Dan and I got married in June 1994. On the Friday that kicked off our wedding weekend, the US began hosting World Cup Soccer for the first time. At the opening ceremonies in Chicago, host Oprah...
by Evelyn Starr | May 14, 2021 | Brand Growth & Rebranding, Brand Purpose & Values, Brands In Adolescence
After spending the winter of 2021 producing my book and the early spring getting it into the world, I needed a fun break. Don’t we all? Instead, I decided tackle one of the biggest brand dilemmas of the year. Who should host the quiz show Jeopardy!? If you haven’t...
by Evelyn Starr | Apr 16, 2021 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
Photo credit: https://www.alliekelleyphoto.com This post is adapted from an excerpt of my book Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling To celebrate my 50th birthday, I threw myself a party. Oh, don’t look so surprised. Yes, I am that...
by Evelyn Starr | Feb 19, 2021 | Brand Experience, Brands In Adolescence, Marketing Insights
On Sunday March 8, 2020, I took my friend Kathryn out for brunch. We did not know this would be one of the last times we would be inside a restaurant that year. We were celebrating her birthday, but she had a gift for me. Kathryn and her boyfriend Neal saw the mug in...
by Evelyn Starr | Sep 11, 2020 | Brand Purpose & Values, Brand Strategy, Brands In Adolescence
A new client requested a Skype call recently. I installed Skype on my new laptop and wanted to test drive a call with my son AJ. When I asked him, AJ said he did not think he had it installed on his four-year-old laptop. Then he asked if my new client was 80 years...
by Evelyn Starr | Jan 10, 2020 | Brand Growth & Rebranding, Brands In Adolescence
When I began writing this newsletter eight years ago, my two children were in middle school. Now both are in college. As middle school students they had no idea what they would study in college. Even upon arriving on campus they were unsure. My son AJ went to college...
by Evelyn Starr | Aug 9, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights, Starter Set
I’ve had a love-hate relationship with my name during the course of my life. Or I should say hate-love relationship. The dislike came first.In elementary school, I was the only Evelyn. Not just in my class or in my grade. But in the whole school.No one that age wants...
by Evelyn Starr | Jul 12, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Strategy
What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build their...
