by Evelyn Starr | May 12, 2022 | Marketing Strategy
In April, my husband and I drove to Asheville, North Carolina to spend a long weekend with friends. That’s 888 miles from our home in Natick, Massachusetts, 15 hours driving. A daunting distance. To lure myself into the car for that adventure, I needed to know it...
by Evelyn Starr | Dec 11, 2020 | Brand Experience, Brand Strategy, Marketing Strategy
My son AJ has always had a penchant for colorful clothes. Orange is his favorite color. A fair portion of his wardrobe reflects that, along with an ample array of reds and greens. On November 11, I sought to replace a beloved, well-worn pair of Nike orange sweatpants...
by Evelyn Starr | Nov 13, 2020 | Brand Experience, Brand Growth & Rebranding, Marketing Strategy
Early November brings certain reliable events to our New England neighborhood. The whir of leaf blowers replaces the buzz of lawn mowers as trees shed their remaining colorful leaves. At least one household begins prematurely displaying holiday lights. Sweaters,...
by Evelyn Starr | Aug 14, 2020 | Marketing Insights, Marketing Strategy
In October 1991 I took a Marketing Research Analyst position with Veryfine Products, a juice company headquartered in Westford, Massachusetts. I was in the middle of my MBA program, the first half of which I attended full-time. For the first 18 months that I worked...
by Evelyn Starr | Apr 10, 2020 | Marketing Insights, Marketing Strategy
If you have time to read and the inclination to advance your marketing knowledge, here are five great books to consider. Please know that I receive no compensation for recommending these books. Marketing Rebellion by Mark Schaefer – Mark Schaefer is a renowned...
by Evelyn Starr | Feb 13, 2020 | Brand Experience, Marketing Strategy
When I went to college, friends and family predicted that I would acquire a taste for coffee. That never happened. I like the smell of coffee but can’t stand the taste. Even three years of working at Dunkin’s corporate offices did not change that. Instead, as a...
by Evelyn Starr | Oct 11, 2019 | Marketing Insights, Marketing Strategy
I was cornhole oblivious until last week. If you are like I was – oblivious – cornhole is bean bag toss game that may date back as far as the 14th century in Germany and has been played for decades in the Midwest. Cornhole players take turns tossing a 16-ounce bean...
by Evelyn Starr | Jul 12, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Strategy
What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build their...
by Evelyn Starr | May 10, 2019 | Brand Strategy, Brands In Adolescence, Marketing Strategy
In April 2002, my husband Dan and I took a vacation to France. We flew to Paris to spend three nights there before going south to Avignon and Aix-en-Provence.Upon arrival we took a long walk and had lunch at a café. After a nap, we headed out for a Saturday night on...
