by Evelyn Starr | Jul 12, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Strategy
What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build their...
by Evelyn Starr | May 10, 2019 | Brand Strategy, Brands In Adolescence, Marketing Strategy
In April 2002, my husband Dan and I took a vacation to France. We flew to Paris to spend three nights there before going south to Avignon and Aix-en-Provence.Upon arrival we took a long walk and had lunch at a café. After a nap, we headed out for a Saturday night on...
by Evelyn Starr | Nov 9, 2018 | Marketing Strategy, Marketing Tools & Tactics
For professional development I read many marketing and writing blogs. On January 6, 2017 Callie Oettinger published a post on writer Steven Pressfield’s blog entitled “Common Sense”. In it she wrote: “If you operate every day in favor of Future You, you’ll eventually...
by Evelyn Starr | Aug 10, 2018 | Brand Storytelling, Brands In Adolescence, Marketing Strategy
To say I was not one of the cool kids in school would be an understatement. My lack of cool began in elementary school. My birthday cleared the kindergarten cutoff date by four weeks, making me younger and smaller than most of my classmates. Yet my verbal and reading...
