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The Jeopardy! Brand and Who Should Host It Next

The Jeopardy! Brand and Who Should Host It Next

by Evelyn Starr | May 14, 2021 | Brand Growth & Rebranding, Brand Purpose & Values, Brands In Adolescence

After spending the winter of 2021 producing my book and the early spring getting it into the world, I needed a fun break. Don’t we all? Instead, I decided tackle one of the biggest brand dilemmas of the year. Who should host the quiz show Jeopardy!? If you haven’t...
Right-Sizing Your Brand: How Big is Big Enough?

Right-Sizing Your Brand: How Big is Big Enough?

by Evelyn Starr | Oct 9, 2020 | Brand Growth & Rebranding, Brand Purpose & Values, Brand Strategy

When I started my business in late 1999, I spent time interviewing self-employed contacts for advice. One mentor told me she limited herself to working with three clients at a time. That piece of advice has been invaluable to me. A three-client roster does not sound...
Why Skype Lost the Video Calling Market to Zoom

Why Skype Lost the Video Calling Market to Zoom

by Evelyn Starr | Sep 11, 2020 | Brand Purpose & Values, Brand Strategy, Brands In Adolescence

A new client requested a Skype call recently. I installed Skype on my new laptop and wanted to test drive a call with my son AJ. When I asked him, AJ said he did not think he had it installed on his four-year-old laptop. Then he asked if my new client was 80 years...
WD-40’s Secret to Success

WD-40’s Secret to Success

by Evelyn Starr | Nov 8, 2019 | Brand Growth & Rebranding, Brand Purpose & Values, Brand Strategy

**WARNING: Images of red wine stain on white carpet ahead. May not be suitable for all viewers. Red wine and white carpet. Not a winning combination. Our living room is a testament to that fact. We did not choose our white carpet. It came with the house which was only...
Boeing Betrays Its Brand

Boeing Betrays Its Brand

by Evelyn Starr | Apr 12, 2019 | Brand Growth & Rebranding, Brand Purpose & Values

On January 4, 2019 I implemented my plan to attend at least one writing conference this year by registering for the American Writers and Writing Program Conference (AWP) in Portland, Oregon at the end of March. Though the conference usually attracts 12,000 writers, I...

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"Another excellent post, Evelyn. Informative, concise, very clear. Well done!"
Dan Levine, President & Founder, Engaging Minds Inc.

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