by Evelyn Starr | Dec 14, 2018 | Brands In Adolescence
I’m personally struggling with Facebook. It’s been a year since Facebook reported research that showed passive consumption of content on their platform can worsen moods, increase depression and stoke anxiety. Passive consumption includes scrolling to read posts and...
by Evelyn Starr | Nov 9, 2018 | Marketing Strategy, Marketing Tools & Tactics
For professional development I read many marketing and writing blogs. On January 6, 2017 Callie Oettinger published a post on writer Steven Pressfield’s blog entitled “Common Sense”. In it she wrote: “If you operate every day in favor of Future You, you’ll eventually...
by Evelyn Starr | Oct 12, 2018 | Brand Growth & Rebranding, Brand Strategy
Has someone you know ever changed their name? My mother-in-law changed her first name to Elanah right before I met her because she felt like a spiritually different person than before. I had no problem calling her Elanah because I had never known her by any other...
by Evelyn Starr | Sep 12, 2018 | Brand Strategy, Marketing Insights, Marketing Tools & Tactics
I have called SiriusXM twice in the past seven months to cancel my subscription and yet I am still subscribed. Here’s why. When I bought my Subaru Forester in April 2017 I got a free three-month subscription to SiriusXM radio. After three months SiriusXM offered me...
by Evelyn Starr | Aug 10, 2018 | Brand Storytelling, Brands In Adolescence, Marketing Strategy
To say I was not one of the cool kids in school would be an understatement. My lack of cool began in elementary school. My birthday cleared the kindergarten cutoff date by four weeks, making me younger and smaller than most of my classmates. Yet my verbal and reading...
