by Evelyn Starr | Jan 23, 2025 | Brand Experience, Marketing Insights
Last July Tropicana changed its packaging. Not in a good way. Tropicana’s Bottle Redesign Shrinks Package Size and Sales Tropicana replaced their signature 52-ounce orange juice carafe with a slimmer, 46-ounce, more traditional-looking bottle. The bottle’s smaller...
by Evelyn Starr | Sep 17, 2024 | Marketing Insights, Marketing Tools & Tactics, Starter Set
This post was originally published on August 9, 2013 and was updated September 17, 2024. You know how your parents told you not to talk to strangers? Well one day on vacation I not only spoke to a stranger, I invited her to my hotel room. In October 1996 my husband...
by Evelyn Starr | Jul 15, 2024 | Brand Experience, Brand Purpose & Values
When my biweekly cleaning service arrives to clean our house, my son AJ and I go out to lunch to get out of their way. Panera is among the restaurants in our regular rotation. We have long considered it one of our healthier options. I love soup and salad for lunch. AJ...
by Evelyn Starr | Jun 12, 2024 | Brand Experience, Brand Growth & Rebranding
I never paid attention to the type of plane I was flying in until March 12, 2019. That was 2 days after Ethiopian Airlines 302 crashed, killing all 157 people on board. It was the second Boeing 737 MAX crash in 5 months. Forty-eight hours after the crash Boeing had...
by Evelyn Starr | Apr 26, 2024 | Marketing Strategy, Marketing Tools & Tactics
This article is an updated version of one originally published November 9, 2018. I know the day I got on renown marketing consultant Mark Schaefer’s radar: October 25, 2017. My former client Dan Levine mentioned Mark to me earlier that year (thanks Dan!). I sent Mark...
by Evelyn Starr | Mar 14, 2024 | Brands In Adolescence
Two days before my daughter Fiona’s bat mitzvah in June 2013, my mother-in-law’s cousin Beth dropped off a beautifully-wrapped, 3 ½-inch square box. Inside were two Alex and Ani bracelets. One charm had a script initial F, the other had a Jewish star. I had never...
by Evelyn Starr | Feb 8, 2024 | Brand Experience, Personal Brand
A consultant friend recommended me to one of his colleagues who was searching for podcast guests, urging him to interview me. The colleague and I scheduled a 25-minute, get-to-know you meeting, standard with podcast hosts to see if you are good fit. The meeting was...
by Evelyn Starr | Dec 15, 2023 | Email Marketing, Marketing Tools & Tactics
My husband Dan had an anguished look a couple of weeks ago. He asked me a question that tugs at the heartstrings of any marketer. “How do I let a company I want to be in touch with know they are sending me too many emails?” Dan is an investment advisor. Investment...
by Evelyn Starr | Nov 9, 2023 | Brand Experience
After picking organic raspberries in Concord, Massachusetts one sweltering August Sunday, my husband Dan and I headed for refreshment to the Main Streets Market and Café in Concord Center. Main Streets Market and Café bustles all day with customers popping in to take...
