by Evelyn Starr | Apr 12, 2019 | Brand Growth & Rebranding, Brand Purpose & Values
On January 4, 2019 I implemented my plan to attend at least one writing conference this year by registering for the American Writers and Writing Program Conference (AWP) in Portland, Oregon at the end of March. Though the conference usually attracts 12,000 writers, I...
by Evelyn Starr | Mar 8, 2019 | Marketing Insights, Marketing Tools & Tactics
Would it bother you to lose a customer who had a 32-year-history with you? It would devastate me. Long-term client relationships are gold and not just from a monetary perspective. My long-term clients are people I enjoy working with and have gotten to know well. Our...
by Evelyn Starr | Feb 7, 2019 | Brand Strategy, Brands In Adolescence
It’s February and my thoughts are turning to chocolate. Okay, my thoughts rarely turn from chocolate. But February accentuates them. Today’s thoughts take brownie form. Specifically, the memory of a raspberry cheesecake brownie from baked goods company Gluten Free...
by Evelyn Starr | Jan 11, 2019 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
I was oblivious to pop music until age 10. That changed when my worldly 12-year-old neighbor came to my house and was dismayed to find that I was clueless about music. On her direction we took my parents’ radio from the kitchen and plugged it in in my bedroom. She...
by Evelyn Starr | Dec 14, 2018 | Brands In Adolescence
I’m personally struggling with Facebook. It’s been a year since Facebook reported research that showed passive consumption of content on their platform can worsen moods, increase depression and stoke anxiety. Passive consumption includes scrolling to read posts and...
