Owning a niche is the best way to differentiate your brand. It can narrow or eliminate your competition.
Done well, your brand becomes the go-to for your specific niche. And no other brand will do.
Business owners often fear that declaring a niche will limit their brand’s potential. But that’s not true.
Amazon began as an online bookseller. By the time Amazon expanded beyond books, the company had 3.1 million customers and was on track to register $400 million in book sales. And it had the credibility of an excellent vendor which it established with its niche in books.
Instead of limiting your brand’s potential, a well-chosen niche allows you to focus and become the best. A niche builds your reputation and naturally attracts your best customers like nectar attracts butterflies.
Brands that have been in business for a while often have a niche forming naturally. It’s just a matter of discovering it.
Using my 25 years of brand strategy and marketing insights experience, I can coach you through the process of discovering your niche. See what some past clients have said:
Evelyn led me through a thought-provoking process that helped me look at my business with fresh eyes. Our conversations were a perfect balance of encouraging and intellectually challenging. I came away from the project feeling inspired and with a clearly defined area of focus. Evelyn also helped me identify marketing opportunities that have been much more effective. If you’re seeking a coach to help you define your business niche, I strongly recommend Evelyn Starr.”
During the program I will help you:
- Identify your brand’s unique niche
- Articulate your niche clearly and in a way that resonates fast
- Apply your niche to all of your marketing communications including social media
- Develop tools and strategies to attract more of your most desirable customers
Contact me now to help you discover your brand’s niche. I can’t wait to work with you!