Brand Adolescence Resource Center

Welcome!

Here you can find the free companion resources to Evelyn’s book, Teenage Wastebrand.

Enjoy!

Free SWOT Analysis Form

Putting together a strategic plan? Use this form to collect your brand’s strengths, weaknesses, opportunities, and threats – and/or those of your competitors.

Listen to a Down-to-earth Conversation on Brands

Dunkin’, Starbucks, and Life is Good are among the brands that come up in Evelyn’s conversation with Ira Bryck on the Western Mass Business show.

Additional Reading on Brand Adolescence

Want to keep learning? Here is a collection of blog posts Evelyn has written on brands in adolescence.

Listen to Insights on Personal Brands

On his Nonfiction Brand podcast, DP Knudten and I chat about the role your audience plays in your personal brand, our personal brand attributes, and how you can figure out yours.