by Evelyn Starr | Jul 15, 2022 | Brand Growth & Rebranding
Early in my career I found myself in the unusual position of giving advice to a lawyer. The lawyer was my college friend David who was working as a second-year associate at a firm in Morristown, New Jersey. This was in the late 1980s, when the popular TV show LA Law...
by Evelyn Starr | Jun 10, 2022 | Brand Growth & Rebranding, Brands In Adolescence
Some brides get superstitious before their wedding. Luckily that’s not me. Dan and I got married in June 1994. On the Friday that kicked off our wedding weekend, the US began hosting World Cup Soccer for the first time. At the opening ceremonies in Chicago, host Oprah...
by Evelyn Starr | Apr 14, 2022 | Brand Growth & Rebranding
This post is based on excerpts from my book, Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling. Several of my teenage memories recall disagreements and negotiations with my parents over my curfew. Until the middle of my senior year in high...
by Evelyn Starr | Feb 11, 2022 | Brand Growth & Rebranding
I named my brand in a hurry. That was not my plan. I started my company in November 1999, while two months pregnant with my daughter. My plan involved networking for the remaining seven months of pregnancy, taking a real maternity leave (not the corporate 10 weeks),...
by Evelyn Starr | Sep 23, 2021 | Brand Growth & Rebranding, Brand Strategy
Every summer I go berry picking at least once. This year my husband and I picked blueberries on an August Saturday at Tougas Farm in Northborough, Massachusetts. During the two hours we were in the field, I reveled in the berry-picking crowd. Entire families picked...
by Evelyn Starr | May 14, 2021 | Brand Growth & Rebranding, Brand Purpose & Values, Brands In Adolescence
After spending the winter of 2021 producing my book and the early spring getting it into the world, I needed a fun break. Don’t we all? Instead, I decided tackle one of the biggest brand dilemmas of the year. Who should host the quiz show Jeopardy!? If you haven’t...
by Evelyn Starr | Apr 16, 2021 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
Photo credit: https://www.alliekelleyphoto.com This post is adapted from an excerpt of my book Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling To celebrate my 50th birthday, I threw myself a party. Oh, don’t look so surprised. Yes, I am that...
by Evelyn Starr | Nov 13, 2020 | Brand Experience, Brand Growth & Rebranding, Marketing Strategy
Early November brings certain reliable events to our New England neighborhood. The whir of leaf blowers replaces the buzz of lawn mowers as trees shed their remaining colorful leaves. At least one household begins prematurely displaying holiday lights. Sweaters,...
by Evelyn Starr | Oct 9, 2020 | Brand Growth & Rebranding, Brand Purpose & Values, Brand Strategy
When I started my business in late 1999, I spent time interviewing self-employed contacts for advice. One mentor told me she limited herself to working with three clients at a time. That piece of advice has been invaluable to me. A three-client roster does not sound...
