by Evelyn Starr | Aug 22, 2023 | Brand Experience, Brand Growth & Rebranding
The closest I’ve come to liking Elon Musk was during his SNL opening monologue on May 8, 2021. But it was never that close. I admired his courage to appear on the show and willingness to mock himself. His performance humanized him. He was funny in some skits. Yet my...
by Evelyn Starr | Aug 2, 2023 | Brand Growth & Rebranding, Brand Strategy
Updated August 7, 2023 I didn’t have a Barbie doll when I was growing up. That was by design. I asked my mother about that recently. She objected to Barbie’s “unrealistic female form.” She said, “this is the kind of idealized female body which few girls would...
by Evelyn Starr | Jul 15, 2022 | Brand Growth & Rebranding
Early in my career I found myself in the unusual position of giving advice to a lawyer. The lawyer was my college friend David who was working as a second-year associate at a firm in Morristown, New Jersey. This was in the late 1980s, when the popular TV show LA Law...
by Evelyn Starr | Jun 10, 2022 | Brand Growth & Rebranding, Brands In Adolescence
Some brides get superstitious before their wedding. Luckily that’s not me. Dan and I got married in June 1994. On the Friday that kicked off our wedding weekend, the US began hosting World Cup Soccer for the first time. At the opening ceremonies in Chicago, host Oprah...
by Evelyn Starr | Apr 14, 2022 | Brand Growth & Rebranding
This post is based on excerpts from my book, Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling. Several of my teenage memories recall disagreements and negotiations with my parents over my curfew. Until the middle of my senior year in high...
by Evelyn Starr | Feb 11, 2022 | Brand Growth & Rebranding
I named my brand in a hurry. That was not my plan. I started my company in November 1999, while two months pregnant with my daughter. My plan involved networking for the remaining seven months of pregnancy, taking a real maternity leave (not the corporate 10 weeks),...
by Evelyn Starr | Sep 23, 2021 | Brand Growth & Rebranding, Brand Strategy
Every summer I go berry picking at least once. This year my husband and I picked blueberries on an August Saturday at Tougas Farm in Northborough, Massachusetts. During the two hours we were in the field, I reveled in the berry-picking crowd. Entire families picked...
by Evelyn Starr | May 14, 2021 | Brand Growth & Rebranding, Brand Purpose & Values, Brands In Adolescence
After spending the winter of 2021 producing my book and the early spring getting it into the world, I needed a fun break. Don’t we all? Instead, I decided tackle one of the biggest brand dilemmas of the year. Who should host the quiz show Jeopardy!? If you haven’t...
by Evelyn Starr | Apr 16, 2021 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
Photo credit: https://www.alliekelleyphoto.com This post is adapted from an excerpt of my book Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling To celebrate my 50th birthday, I threw myself a party. Oh, don’t look so surprised. Yes, I am that...
