by Evelyn Starr | Oct 12, 2018 | Brand Growth & Rebranding, Brand Strategy
Has someone you know ever changed their name? My mother-in-law changed her first name to Elanah right before I met her because she felt like a spiritually different person than before. I had no problem calling her Elanah because I had never known her by any other...
by Evelyn Starr | Jul 13, 2018 | Brand Growth & Rebranding, Brands In Adolescence
I’ve never been a work-the-room kind of gal. Early on I learned my nature is better suited for one-on-one conversations. When I go to a party or a networking event, my goal is to make a meaningful connection with two or three people. That’s my definition of success...
by Evelyn Starr | Mar 9, 2018 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
One summer day a few years ago I saw a parking patrol officer in the center of town roll down the sidewalk on a Segway Human Transporter (HT), stop at an expired meter and issue a ticket to the offending car. The sight of him made me realize that I had forgotten to...
by Evelyn Starr | Jan 19, 2018 | Brand Growth & Rebranding, Brands In Adolescence
In fall of 2014 I became obsessed with getting a standing or treadmill desk. The media produced article after article about how excessive sitting was killing us and Susan Orlean just looked so cool at her treadmill desk. My initial mania abated as I delved into my...
by Evelyn Starr | Oct 13, 2017 | Brand Growth & Rebranding, Brand Strategy
Can you imagine Jerry Seinfeld not being funny? Or Amy Schumer? Or Chris Rock? If you attended a stand-up performance and they were performing with a cold, you could excuse them for not being healthy. The show must go on. If their outfit did not appeal to you, you...
by Evelyn Starr | Jul 14, 2017 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights
From the moment my eighth grade French teacher informed me that you could study abroad in college I knew I was going to France. Six years later I spent the summer preceding my junior year at a program in Avignon and the fall semester in Paris. I traveled for the two...
