Newsletter/Blog
How Not to Grow Your Email Marketing List
Last month I received a large white envelope from Brigham and Women’s Hospital in Boston.
It was not a letter from my doctor. Nor test results.
Enclosed were a fundraising letter, a postage-paid reply card and envelope, and a sheet of return address labels for me.
My first thought was “Enough with the return address labels already.”
Sharing My Secret Subscription-Building Sauce
What do you do when you’ve met someone at a networking event, a trade show or online and you’d like to build a relationship and get them on your email marketing list?
MTV Has to Face the Music
I watched no television in college until senior year.
That year I shared a terrace apartment with three classmates. Each of us had our own bedroom. We shared a tiny kitchen, a living room with a table and four chairs, and a bathroom.
Luckily one of us had a TV.
Going to school in the Hudson Valley in upstate New York meant that you either got cable television or you watched white noise.
The Secret to Getting Social Media Shares from Your Employees
Last Saturday while I was getting my hair cut, my stylist and I chatted about our plans for the weekend. After sharing mine, I asked about hers. “Well…,” she said, “I have to be at a social media training session for the salon tomorrow from 10-2. They’re going to show us how to post and talk about the salon.” Sunday is one of her two days off. “Really,” I said, “Are they paying you for the time?” “Nope.”
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Segway’s Second Act
One summer day a few years ago I saw a parking patrol officer in the center of town roll down the sidewalk on a Segway Human Transporter (HT), stop at an expired meter and issue a ticket to the offending car.
The sight of him made me realize that I had forgotten to feed my meter.
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