Newsletter/Blog
Crocs Solves Their Brand Adolescence Identity Crisis
To say I was not one of the cool kids in school would be an understatement.
My lack of cool began in elementary school. My birthday cleared the kindergarten cutoff date by four weeks, making me younger and smaller than most of my classmates. Yet my verbal and reading skills exceeded my grade level.
Small + smart = nerd. An easy target.
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Twitter Turned 12, But Will It Make 20?
I’ve never been a work-the-room kind of gal. Early on I learned my nature is better suited for one-on-one conversations.
When I go to a party or a networking event, my goal is to make a meaningful connection with two or three people. That’s my definition of success for attending.
How Not to Grow Your Email Marketing List
Last month I received a large white envelope from Brigham and Women’s Hospital in Boston.
It was not a letter from my doctor. Nor test results.
Enclosed were a fundraising letter, a postage-paid reply card and envelope, and a sheet of return address labels for me.
My first thought was “Enough with the return address labels already.”
Sharing My Secret Subscription-Building Sauce
What do you do when you’ve met someone at a networking event, a trade show or online and you’d like to build a relationship and get them on your email marketing list?
MTV Has to Face the Music
I watched no television in college until senior year.
That year I shared a terrace apartment with three classmates. Each of us had our own bedroom. We shared a tiny kitchen, a living room with a table and four chairs, and a bathroom.
Luckily one of us had a TV.
Going to school in the Hudson Valley in upstate New York meant that you either got cable television or you watched white noise.