Newsletter/Blog

Sell More by Offering Less

by Evelyn Starr | Sep 13, 2019 | Brand Growth & Rebranding, Marketing Insights

My toothpaste is giving me a headache. Not a physical ache, but a frustration ache that comes from meaning to buy one variety and mistakenly buying another. My husband Dan has this headache too. Dan’s office is a block away from our closest Target store....

The Brand Formerly Known As…

by Evelyn Starr | Aug 9, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights, Starter Set

I’ve had a love-hate relationship with my name during the course of my life. Or I should say hate-love. The dislike came first.

In elementary school, I was the only Evelyn. Not just in my class or in my grade. But in the whole school.

No one that age wants to stick out. I would have given my eye teeth to be the fifth Carolyn in my grade instead of the one Evelyn. (I didn’t love my teeth either pre-braces.)

Can HubSpot Practice What It Preaches Profitably?

by Evelyn Starr | Jul 12, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Strategy

What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build...

Try Me

by Evelyn Starr | Jun 14, 2019 | Marketing Insights, Marketing Tools & Tactics, Starter Set

You know how your parents told you not to talk to strangers? Well one day on vacation I not only spoke to a stranger, I invited her to my hotel room.

In October 1996 my husband Dan and I took an ABC Tour vacation to Asia. My parents had taken the same tour six months earlier. Among the highlights they mentioned were the free five-minute massages that they got from a group of Thai masseuses who hung out outside one of the temples in Bangkok.

The day we toured the temple, there they were.