Newsletter/Blog
The Secret to Getting Social Media Shares from Your Employees
Last Saturday while I was getting my hair cut, my stylist and I chatted about our plans for the weekend. After sharing mine, I asked about hers. “Well…,” she said, “I have to be at a social media training session for the salon tomorrow from 10-2. They’re going to show us how to post and talk about the salon.” Sunday is one of her two days off. “Really,” I said, “Are they paying you for the time?” “Nope.”
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Segway’s Second Act
One summer day a few years ago I saw a parking patrol officer in the center of town roll down the sidewalk on a Segway Human Transporter (HT), stop at an expired meter and issue a ticket to the offending car.
The sight of him made me realize that I had forgotten to feed my meter.
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Who Should Tell Your Brand Story?
Are you a fan of the movie The Shawshank Redemption? I am. Something about that movie makes it easy to watch over and over again, in snippets on television and occasionally all the way through.
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Etsy Struggles to Craft Its Future
In fall of 2014 I became obsessed with getting a standing or treadmill desk. The media produced article after article about how excessive sitting was killing us and Susan Orlean just looked so cool at her treadmill desk…
Warby Parker Eyes the Future
My family took many car trips during my childhood. Shorter ones to visit grandparents, aunts and uncles in New York City and New Jersey; longer ones for vacations in upstate New York, Pennsylvania, Washington, D.C. and even Florida. My sister, brother and I shared…