Newsletter/Blog
Time to Change the Donuts
That’s me in the Polaroid instant photo with actor Michael Vale, better known as Fred the Baker, or the guy who used to utter “Time to make the donuts.” Mr. Vale was at the Dunkin’ Donuts National Convention at Disney World in 1996 to grace franchisee and employee fans like me with a photo opportunity.
Mr. Vale had been portraying Fred the Baker for 14 years by the time we had our brief encounter. Much had changed for Dunkin’ Donuts in that time.
My Amazon Buyer Conundrum
On March 30, like thousands of people, I turned to Amazon.com to buy toilet paper. Our household was not desperate, but after weeks of empty store shelves I was looking to secure a future supply. Amazon was empty too, except for two offerings from a brand I’d never...
Embrace New Habits to Grow Your Brand
I’ve been racking up miles lately. On foot. Power walks were the least frequent choice of my go-to exercise triumvirate – hot yoga, elliptical trainer rides and power walks – until mid-March. Now they are now the most frequent. I walk fast and greet everyone I...
5 Tips to Get Your Brand Through the Coronavirus Crisis
The heightened state of awareness we are all in means that every brand experience right now may carry disproportionate weight in your brand’s image. Use these 5 tips to market your brand during the coronavirus crisis.
5 Books to Up Your Marketing Game
If you have time to read and the inclination to advance your marketing knowledge, here are five great books to consider. Please know that I receive no compensation for recommending these books. Marketing Rebellion by Mark Schaefer – Mark Schaefer is a renowned...