Newsletter/Blog

Try Me

by Evelyn Starr | Jun 14, 2019 | Marketing Insights, Marketing Tools & Tactics, Starter Set

You know how your parents told you not to talk to strangers? Well one day on vacation I not only spoke to a stranger, I invited her to my hotel room.

In October 1996 my husband Dan and I took an ABC Tour vacation to Asia. My parents had taken the same tour six months earlier. Among the highlights they mentioned were the free five-minute massages that they got from a group of Thai masseuses who hung out outside one of the temples in Bangkok.

The day we toured the temple, there they were.

Uber v. Lyft: Whose Ride Are You On?

by Evelyn Starr | May 10, 2019 | Brand Strategy, Brands In Adolescence, Marketing Strategy

Neither Uber nor Lyft has ever been profitable. That got me thinking about what is really driving the ridesharing industry.

Boeing Betrays Its Brand

by Evelyn Starr | Apr 12, 2019 | Brand Growth & Rebranding, Brand Purpose & Values

Boeing’s 737 MAX crashes and grounding have threatened the company’s reputation for safety and innovation. See how aspects of the company’s culture may have created this crisis.

The Dark Side of Automating Your Brand

by Evelyn Starr | Mar 8, 2019 | Marketing Insights, Marketing Tools & Tactics

Automation’s lure of saving money and improving efficiency sometimes blinds business owners to the experience on the receiving end. Don’t fall for the razzle-dazzle.