Newsletter/Blog
Holiday Card Dos and Don’ts
Have you heard a holiday song on the radio yet?
It always amazes me how early the holiday music starts. I am among the 81 percent of Americans who don’t want to hear it in stores before Thanksgiving.
But while I am not ready to endure endless loops of “Grandma Got Run Over By a Reindeer,” I am already thinking about my business holiday cards.
Want Loyal Customers? Save Them Time.
My internet browsers open to the front page of The New York Times. For years, the first thing I would see when I went online looked like this: My go-to browser was Google Chrome. It seemed to function best with the apps I use. On August 30, 2021, I saw my tech-world...
Up Your Niche-Marketing Game with a Blueberry-Picking Approach
Every summer I go berry picking at least once. This year my husband and I picked blueberries on an August Saturday at Tougas Farm in Northborough, Massachusetts. During the two hours we were in the field, I reveled in the berry-picking crowd. Entire families picked...
![10 Marketing Lessons I [Re]Learned from Self-Publishing My Book](https://estarrassociates.com/wp-content/uploads/2021/06/Stack-of-Teenage-Wastebrand-Paperbacks-cropped-optimized-e1627152537510.png)
10 Marketing Lessons I [Re]Learned from Self-Publishing My Book
For 21 years I’ve been marketing my services. My book pushed me into the realm of product marketing. By self-publishing my book Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling, I got to create, produce, and market a product. People ask me how...
Supercharge Your Marketing with Stories
I love to write. I’ve been writing since I was 15 years old. My brother Ken led me to discover this passion. (Thank you, Ken!!) Ken is nearly six years younger than I am. When he was nine years old, he gave me a small journal for Hanukkah. It was about five by...