Newsletter/Blog

Weighing Dunkin’ and WW Brand Name Changes

by Evelyn Starr | Oct 12, 2018 | Brand Growth & Rebranding, Brand Strategy

When you change your brand name, go for brand evolution not revolution. A look at how Dunkin’ and WW fared.

Get Sirius(XM) About Pricing

by Evelyn Starr | Sep 12, 2018 | Brand Strategy, Marketing Insights, Marketing Tools & Tactics

I have called SiriusXM twice in the past seven months to cancel my subscription and yet I am still subscribed.

Here’s why.

When I bought my Subaru Forester in April 2017 I got a free three-month subscription to SiriusXM radio. After three months SiriusXM offered me six months for $30 ($34.10 with U.S. Music Royalty fee) and I accepted.

Crocs Solves Their Brand Adolescence Identity Crisis

by Evelyn Starr | Aug 10, 2018 | Brand Storytelling, Brands In Adolescence, Marketing Strategy

To say I was not one of the cool kids in school would be an understatement.

My lack of cool began in elementary school. My birthday cleared the kindergarten cutoff date by four weeks, making me younger and smaller than most of my classmates. Yet my verbal and reading skills exceeded my grade level.

Small + smart = nerd. An easy target.

Twitter Turned 12, But Will It Make 20?

by Evelyn Starr | Jul 13, 2018 | Brand Growth & Rebranding, Brands In Adolescence

I’ve never been a work-the-room kind of gal. Early on I learned my nature is better suited for one-on-one conversations.

When I go to a party or a networking event, my goal is to make a meaningful connection with two or three people. That’s my definition of success for attending.