Newsletter/Blog
Crisis Management Lessons from Corona Beer
When I was 8 years old, I had a eureka! moment. I realized that if I bought three pieces of Bazooka bubble gum at two cents each and sold them for four cents each, I would double my money. Then I could repeat the process and double it again! My father told me that was...
Brand Reviews – The Good, The Bad & The Ugly
Reviews are a chance for your audience to tell you how things are going in your brand’s relationship with them. Think of reviews as the beginning of a conversation.
When Bigger Isn’t Better for Your Brand
When I began writing this newsletter eight years ago, my two children were in middle school. Now both are in college. As middle school students they had no idea what they would study in college. Even upon arriving on campus they were unsure. My son AJ went to college...
Well-Told Brand Stories Know Who the Hero Is
It is rare that I don’t finish a book. I’m a voracious reader and will almost always stick with a book to its conclusion. One of the few books I did not finish was The Stars in Our Eyes. Several pages in I could not relate to the story. Nothing against the author,...
WD-40’s Secret to Success
WD-40’s usefulness is legendary. In addition to the 2000 uses of their product, you can learn the secret of their success and how to build a winning brand.