Newsletter/Blog
A Winning Brand Recipe Crafted with Chocolate
See how Gluten Free Territory’s brand story demonstrates that niches not only help you grow your brand but they make running the business easier.
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Spotify Evolves to Outrun Tech Goliaths
I was oblivious to pop music until age 10. That changed when my worldly 12-year-old neighbor came to my house and was dismayed to find that I was clueless about music. On her direction we took my parents’ radio from the kitchen and plugged it in in my bedroom. She...
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Facebook: Can This Rebellious Brand in Adolescence Be Tamed?
Facebook’s brand values and leaders have led it astray. As a rebellious brand in adolescence, it will need limits and internal change to get back on track.
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The High ROI of Handwritten Thank You Notes
Handwritten notes’ ROI comes in the form of customer retention, repeat business and word-of-mouth marketing.
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Weighing Dunkin’ and WW Brand Name Changes
When you change your brand name, go for brand evolution not revolution. A look at how Dunkin’ and WW fared.
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