When you change your brand name, go for brand evolution not revolution. A look at how Dunkin’ and WW fared.read more
I have called SiriusXM twice in the past seven months to cancel my subscription and yet I am still subscribed.
When I bought my Subaru Forester in April 2017 I got a free three-month subscription to SiriusXM radio. After three months SiriusXM offered me six months for $30 ($34.10 with U.S. Music Royalty fee) and I accepted.read more
To say I was not one of the cool kids in school would be an understatement.
My lack of cool began in elementary school. My birthday cleared the kindergarten cutoff date by four weeks, making me younger and smaller than most of my classmates. Yet my verbal and reading skills exceeded my grade level.
Small + smart = nerd. An easy target.read more
I’ve never been a work-the-room kind of gal. Early on I learned my nature is better suited for one-on-one conversations.
When I go to a party or a networking event, my goal is to make a meaningful connection with two or three people. That’s my definition of success for attending.
Last month I received a large white envelope from Brigham and Women’s Hospital in Boston.
It was not a letter from my doctor. Nor test results.
Enclosed were a fundraising letter, a postage-paid reply card and envelope, and a sheet of return address labels for me.
My first thought was “Enough with the return address labels already.”