Newsletter/Blog
How Nike Lost My Business in Record Time
My son AJ has always had a penchant for colorful clothes. Orange is his favorite color. A fair portion of his wardrobe reflects that, along with an ample array of reds and greens. On November 11, I sought to replace a beloved, well-worn pair of Nike orange sweatpants...
The Three Es Your Brand Needs to Succeed in 2021
Early November brings certain reliable events to our New England neighborhood. The whir of leaf blowers replaces the buzz of lawn mowers as trees shed their remaining colorful leaves. At least one household begins prematurely displaying holiday lights. Sweaters,...
Right-Sizing Your Brand: How Big is Big Enough?
When I started my business in late 1999, I spent time interviewing self-employed contacts for advice. One mentor told me she limited herself to working with three clients at a time. That piece of advice has been invaluable to me. A three-client roster does not sound...
Why Skype Lost the Video Calling Market to Zoom
A new client requested a Skype call recently. I installed Skype on my new laptop and wanted to test drive a call with my son AJ. When I asked him, AJ said he did not think he had it installed on his four-year-old laptop. Then he asked if my new client was 80 years...
The Pitfalls of Generational Marketing
In October 1991 I took a Marketing Research Analyst position with Veryfine Products, a juice company headquartered in Westford, Massachusetts. I was in the middle of my MBA program, the first half of which I attended full-time. For the first 18 months that I worked...