by Evelyn Starr | Dec 11, 2020 | Brand Experience, Brand Strategy, Marketing Strategy
My son AJ has always had a penchant for colorful clothes. Orange is his favorite color. A fair portion of his wardrobe reflects that, along with an ample array of reds and greens. On November 11, I sought to replace a beloved, well-worn pair of Nike orange sweatpants...
by Evelyn Starr | Oct 9, 2020 | Brand Growth & Rebranding, Brand Purpose & Values, Brand Strategy
When I started my business in late 1999, I spent time interviewing self-employed contacts for advice. One mentor told me she limited herself to working with three clients at a time. That piece of advice has been invaluable to me. A three-client roster does not sound...
by Evelyn Starr | Sep 11, 2020 | Brand Purpose & Values, Brand Strategy, Brands In Adolescence
A new client requested a Skype call recently. I installed Skype on my new laptop and wanted to test drive a call with my son AJ. When I asked him, AJ said he did not think he had it installed on his four-year-old laptop. Then he asked if my new client was 80 years...
by Evelyn Starr | Nov 8, 2019 | Brand Growth & Rebranding, Brand Purpose & Values, Brand Strategy
**WARNING: Images of red wine stain on white carpet ahead. May not be suitable for all viewers. Red wine and white carpet. Not a winning combination. Our living room is a testament to that fact. We did not choose our white carpet. It came with the house which was only...
by Evelyn Starr | May 10, 2019 | Brand Strategy, Brands In Adolescence, Marketing Strategy
In April 2002, my husband Dan and I took a vacation to France. We flew to Paris to spend three nights there before going south to Avignon and Aix-en-Provence.Upon arrival we took a long walk and had lunch at a café. After a nap, we headed out for a Saturday night on...
by Evelyn Starr | Feb 7, 2019 | Brand Strategy, Brands In Adolescence
It’s February and my thoughts are turning to chocolate. Okay, my thoughts rarely turn from chocolate. But February accentuates them. Today’s thoughts take brownie form. Specifically, the memory of a raspberry cheesecake brownie from baked goods company Gluten Free...
by Evelyn Starr | Jan 11, 2019 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
I was oblivious to pop music until age 10. That changed when my worldly 12-year-old neighbor came to my house and was dismayed to find that I was clueless about music. On her direction we took my parents’ radio from the kitchen and plugged it in in my bedroom. She...
by Evelyn Starr | Oct 12, 2018 | Brand Growth & Rebranding, Brand Strategy
Has someone you know ever changed their name? My mother-in-law changed her first name to Elanah right before I met her because she felt like a spiritually different person than before. I had no problem calling her Elanah because I had never known her by any other...
by Evelyn Starr | Sep 12, 2018 | Brand Strategy, Marketing Insights, Marketing Tools & Tactics
I have called SiriusXM twice in the past seven months to cancel my subscription and yet I am still subscribed. Here’s why. When I bought my Subaru Forester in April 2017 I got a free three-month subscription to SiriusXM radio. After three months SiriusXM offered me...
