by Evelyn Starr | Mar 8, 2019 | Marketing Insights, Marketing Tools & Tactics
Would it bother you to lose a customer who had a 32-year-history with you? It would devastate me. Long-term client relationships are gold and not just from a monetary perspective. My long-term clients are people I enjoy working with and have gotten to know well. Our...
by Evelyn Starr | Sep 12, 2018 | Brand Strategy, Marketing Insights, Marketing Tools & Tactics
I have called SiriusXM twice in the past seven months to cancel my subscription and yet I am still subscribed. Here’s why. When I bought my Subaru Forester in April 2017 I got a free three-month subscription to SiriusXM radio. After three months SiriusXM offered me...
by Evelyn Starr | Jun 7, 2018 | Email Marketing, Marketing Insights, Marketing Tools & Tactics
Last month I received a large white envelope from Brigham and Women’s Hospital in Boston. It was not a letter from my doctor. Nor test results. Enclosed were a fundraising letter, a postage-paid reply card and envelope, and a sheet of return address labels for me. My...
by Evelyn Starr | Apr 12, 2018 | Brand Strategy, Marketing Insights
Last Saturday while I was getting my hair cut, my stylist and I chatted about our plans for the weekend. After sharing mine, I asked about hers. “Well…,” she said, “I have to be at a social media training session for the salon tomorrow from 10-2. They’re going to show...
by Evelyn Starr | Dec 8, 2017 | Marketing Insights, Marketing Tools & Tactics
My family took many car trips during my childhood. Shorter ones to visit grandparents, aunts and uncles in New York City and New Jersey; longer ones for vacations in upstate New York, Pennsylvania, Washington, D.C. and even Florida. My sister, brother and I shared the...
by Evelyn Starr | Nov 9, 2017 | Marketing Insights, Marketing Tools & Tactics
I exercise almost every day. Please don’t hate me. People often wonder how I pull that off. Here’s how I make it work: My repertoire is simple. My go-to exercise routine includes elliptical trainer rides, power walks and hot yoga classes. Occasionally I spice things...
