by Evelyn Starr | Sep 13, 2019 | Brand Growth & Rebranding, Marketing Insights
My toothpaste is giving me a headache. Not a physical ache, but a frustration ache that comes from meaning to buy one variety and mistakenly buying another. My husband Dan has this headache too. Dan’s office is a block away from our closest Target store. I’ve been a...
by Evelyn Starr | Aug 9, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights, Starter Set
I’ve had a love-hate relationship with my name during the course of my life. Or I should say hate-love relationship. The dislike came first.In elementary school, I was the only Evelyn. Not just in my class or in my grade. But in the whole school.No one that age wants...
by Evelyn Starr | Jun 14, 2019 | Marketing Insights, Marketing Tools & Tactics, Starter Set
This post was originally published on August 9, 2013 and updated on June 14, 2019. You know how your parents told you not to talk to strangers? Well one day on vacation I not only spoke to a stranger, I invited her to my hotel room. In October 1996 my husband Dan and...
by Evelyn Starr | Mar 8, 2019 | Marketing Insights, Marketing Tools & Tactics
Would it bother you to lose a customer who had a 32-year-history with you? It would devastate me. Long-term client relationships are gold and not just from a monetary perspective. My long-term clients are people I enjoy working with and have gotten to know well. Our...
by Evelyn Starr | Sep 12, 2018 | Brand Strategy, Marketing Insights, Marketing Tools & Tactics
I have called SiriusXM twice in the past seven months to cancel my subscription and yet I am still subscribed. Here’s why. When I bought my Subaru Forester in April 2017 I got a free three-month subscription to SiriusXM radio. After three months SiriusXM offered me...
by Evelyn Starr | Jun 7, 2018 | Email Marketing, Marketing Insights, Marketing Tools & Tactics
Last month I received a large white envelope from Brigham and Women’s Hospital in Boston. It was not a letter from my doctor. Nor test results. Enclosed were a fundraising letter, a postage-paid reply card and envelope, and a sheet of return address labels for me. My...
