Category Archives: Marketing Insights

Why Comcast Makes Us Crazy

"This call may be monitored or recored or ignored or ridiculed or forgotten or mocked or played at our office parties for laughs." - Glasbergen cartoonDuring the latter half of July my husband Dan and I took a 10-day vacation to Scotland with friends. Lots of golf for Dan, lots of sightseeing for me.

It was a wonderful break and I came back with that relaxed vacation feeling that gives you a new perspective on your daily routine.

Shortly before 11 a.m. on Thursday August 3rd I was back in my office and noticed that the Wi-Fi had suddenly gone offline. No big deal, especially in my relaxed state. read more

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Airbnb’s Wild Ride

Airbnb billboard saying "We imagine a world where can belong anywhere." brand in adolescence positioning

Image source: underconsideration.com

From the moment my eighth grade French teacher informed me that you could study abroad in college I knew I was going to France.

Six years later I spent the summer preceding my junior year at a program in Avignon and the fall semester in Paris. I traveled for the two months in between. read more

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For Better Marketing, Channel Your Inner Three-Year-Old

Olympic Rings Donut Formation, For Better Marketing Channel Your Inner Three Year Old

Image Source: The Huffington Post

In the summer of 1991, when the unemployment rate in Boston hit 8.4 percent, I had the unfortunate need to find a job.

I was transitioning from a full-time MBA student at Boston College to part-time. I was temping during the day to pay the bills. Two nights each week I attended a three-hour summer class.

I read the want ads religiously. Veryfine Products ran an ad for a marketing research analyst in Brandweek, a marketing trade magazine, and I enthusiastically applied. read more

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L.L. Bean Gets the Boot

LL Bean Original Rainboot a symbol of brand consistency

Image source: LLBean.com

When a fashion-conscious teenager opts for a 104-year-old product, there must be something special about it. So when my 16-year-old daughter Fiona chose L.L. Bean rainboots, I had to ask her what the appeal was.

To Fiona’s credit and my relief, she did not say “I don’t know.” (Parents of teenagers will understand my relief.) read more

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4 Undeniable Truths About Your Brand

Woman mannequin with sun glasses and speech bubble above her head talking to male mannequin who has no face telling him the truth about his brandDo you know how brand images are formed?

Come behind the scenes to my kitchen project and take a look.

I was seeking a tile contractor to install a new backsplash in my kitchen.  My aim was to get three bids. I got a list of names from two tile retail stores and contacted seven contractors. read more

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Netflix Ain’t Chillin’

Netflix logoWhat do Netflix and “The Godfather” have in common?

Both showcase visionary brands that have succeeded with unorthodox methods.

In Netflix’s case, to paraphrase Mario Puzo, keep your friends close and your competitors on the payroll.

Wait – what? read more

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A Glovely Idea

Clorox Premium Choice Gloves incident highlights importance of user experienceDear Clorox:

I am an avid user of your Premium Choice Gloves which are “Neoprene Dipped for Extra Durability and Protection.”  Though I was not searching for neoprene-dipped gloves, I have become a loyal user of them as they are the most durable rubber gloves that Target sells to protect my hands as I scrub pots and pans.

Otherwise my hands would resemble those of the Wicked Witch of the West.

Usually I buy two pairs at a time, so when the first pair fails – via a tear in one of the gloves – I have a back-up pair ready.

Here’s the thing though.  It’s always the right glove that goes first.  read more

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Score More From Your Marketing

Fisher Stadium at Lafayette College - football game in progressOn Saturday September 24th I spent a beautiful evening with my family at Fisher Stadium in Easton, Pennsylvania, watching the Lafayette College Leopards play football against the Villanova Wildcats.

The weather was about all the Leopards had going for them. read more

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Eye of the Buyer

Eye of the buyerTwo weeks ago Fidelity took me on a frustrating financial odyssey. 

This summer Fidelity ditched long-time credit card partners American Express and Bank of America to consolidate its service with Elan Financial Services.  Anyone holding a Fidelity credit card received a new Fidelity Visa Signature card from Elan.

I was one of the 550,000+ who received a new card.  It was unclear to me whether I needed to re-designate where I wanted my rewards to go, so I tried to log into the new Fidelity Visa card website. read more

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How FitBit Stays Fit

array of FitBit productsI have been exercising regularly most of my life.  As a high energy person, I discovered in my teens that expending this energy often helped my sanity.  And that of the people around me.

In high school I took modern dance classes.  In college I took aerobics classes.

When I moved to Boston, I found a gym and cajoled myself to go there a few times a week.  read more

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