by Evelyn Starr | Jan 14, 2022 | Email Marketing, Marketing Insights
Ten years ago, I pressed send on my first Varsity Marketing Newsletter. Unbeknownst to you, my wonderful readers, the launch was over a year in the making. Starting a newsletter was part of my marketing plan in 2010, but by September I still hadn’t begun. That changed...
by Evelyn Starr | Nov 12, 2021 | Marketing Insights, Marketing Tools & Tactics
This post is an updated and enhanced version of one published November 14, 2014. Have you heard a December holiday song yet? It always amazes me how early the holiday music starts. I am among the 81 percent of Americans who don’t want to hear it in stores before...
by Evelyn Starr | Oct 8, 2021 | Brand Experience, Brand Strategy, Marketing Insights
My internet browsers open to the front page of The New York Times. For years, the first thing I would see when I went online looked like this: My go-to browser was Google Chrome. It seemed to function best with the apps I use. On August 30, 2021, I saw my tech-world...
![10 Marketing Lessons I [Re]Learned from Self-Publishing My Book](https://estarrassociates.com/wp-content/uploads/2021/06/Stack-of-Teenage-Wastebrand-Paperbacks-cropped-optimized-e1627152537510.png)
by Evelyn Starr | Jul 24, 2021 | Marketing Insights
For 21 years I’ve been marketing my services. My book pushed me into the realm of product marketing. By self-publishing my book Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling, I got to create, produce, and market a product. People ask me how...
by Evelyn Starr | Mar 26, 2021 | Brand Strategy, Marketing Insights
This post was originally published on March 11, 2016 and updated on March 26, 2021. In addition to my roles as wife, mother, healer, and finder of things in our household, I am also Chief Operations Officer. Like any good COO, I seek to keep overhead costs down. Our...
by Evelyn Starr | Feb 19, 2021 | Brand Experience, Brands In Adolescence, Marketing Insights
On Sunday March 8, 2020, I took my friend Kathryn out for brunch. We did not know this would be one of the last times we would be inside a restaurant that year. We were celebrating her birthday, but she had a gift for me. Kathryn and her boyfriend Neal saw the mug in...
by Evelyn Starr | Jan 22, 2021 | Brand Experience, Marketing Insights
I gave up making New Year’s resolutions years ago. I’m more of a make-a-goal-when-you-need-a-goal person. But on New Year’s Day 2020 I got drawn in by Tara Parker Pope’s “7-Day Sugar Challenge” in The New York Times. Pope almost lost me on Day 1 with her admonition to...
by Evelyn Starr | Aug 14, 2020 | Marketing Insights, Marketing Strategy
In October 1991 I took a Marketing Research Analyst position with Veryfine Products, a juice company headquartered in Westford, Massachusetts. I was in the middle of my MBA program, the first half of which I attended full-time. For the first 18 months that I worked...
by Evelyn Starr | Jul 10, 2020 | Brand Growth & Rebranding, Brand Storytelling, Marketing Insights, Starter Set
This post originally appeared in March 2012 and remains one of my most popular. Updated on July 10, 2020. That’s me in the Polaroid instant photo with actor Michael Vale, better known as Fred the Baker, or the guy who used to utter “Time to make the donuts.” Mr. Vale...
