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Time to Change the Donuts

Time to Change the Donuts

by Evelyn Starr | Jul 10, 2020 | Brand Growth & Rebranding, Brand Storytelling, Marketing Insights, Starter Set

This post originally appeared in March 2012 and remains one of my most popular. Updated on July 10, 2020. That’s me in the Polaroid instant photo with actor Michael Vale, better known as Fred the Baker, or the guy who used to utter “Time to make the donuts.”  Mr. Vale...
Embrace New Habits to Grow Your Brand

Embrace New Habits to Grow Your Brand

by Evelyn Starr | May 15, 2020 | Brand Experience, Brand Growth & Rebranding

I’ve been racking up miles lately. On foot. Power walks were the least frequent choice of my go-to exercise triumvirate – hot yoga, elliptical trainer rides and power walks – until mid-March. Now they are now the most frequent. I walk fast and greet everyone I...
When Bigger Isn’t Better for Your Brand

When Bigger Isn’t Better for Your Brand

by Evelyn Starr | Jan 10, 2020 | Brand Growth & Rebranding, Brands In Adolescence

When I began writing this newsletter eight years ago, my two children were in middle school. Now both are in college. As middle school students they had no idea what they would study in college. Even upon arriving on campus they were unsure. My son AJ went to college...
WD-40’s Secret to Success

WD-40’s Secret to Success

by Evelyn Starr | Nov 8, 2019 | Brand Growth & Rebranding, Brand Purpose & Values, Brand Strategy

**WARNING: Images of red wine stain on white carpet ahead. May not be suitable for all viewers. Red wine and white carpet. Not a winning combination. Our living room is a testament to that fact. We did not choose our white carpet. It came with the house which was only...
Sell More by Offering Less

Sell More by Offering Less

by Evelyn Starr | Sep 13, 2019 | Brand Growth & Rebranding, Marketing Insights

My toothpaste is giving me a headache. Not a physical ache, but a frustration ache that comes from meaning to buy one variety and mistakenly buying another. My husband Dan has this headache too. Dan’s office is a block away from our closest Target store. I’ve been a...
The Brand Formerly Known As…

The Brand Formerly Known As…

by Evelyn Starr | Aug 9, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights, Starter Set

I’ve had a love-hate relationship with my name during the course of my life. Or I should say hate-love relationship. The dislike came first.In elementary school, I was the only Evelyn. Not just in my class or in my grade. But in the whole school.No one that age wants...
Can HubSpot Practice What It Preaches Profitably?

Can HubSpot Practice What It Preaches Profitably?

by Evelyn Starr | Jul 12, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Strategy

What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build their...
Boeing Betrays Its Brand

Boeing Betrays Its Brand

by Evelyn Starr | Apr 12, 2019 | Brand Growth & Rebranding, Brand Purpose & Values

On January 4, 2019 I implemented my plan to attend at least one writing conference this year by registering for the American Writers and Writing Program Conference (AWP) in Portland, Oregon at the end of March. Though the conference usually attracts 12,000 writers, I...
Spotify Evolves to Outrun Tech Goliaths

Spotify Evolves to Outrun Tech Goliaths

by Evelyn Starr | Jan 11, 2019 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence

I was oblivious to pop music until age 10. That changed when my worldly 12-year-old neighbor came to my house and was dismayed to find that I was clueless about music. On her direction we took my parents’ radio from the kitchen and plugged it in in my bedroom. She...
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"Another excellent post, Evelyn. Informative, concise, very clear. Well done!"
Dan Levine, President & Founder, Engaging Minds Inc.

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