Zig When Your Competitors Zag

Zig When Your Competitors Zag

About eight years ago I went from striving to finish a 32-ounce tub of yogurt before it went bad (usually over three or four weeks) to consuming a tub a week. Two events led to this change. First, my husband Dan and I began taking annual summer trips to The...
5 Ways A Good Rivalry Benefits Your Brand

5 Ways A Good Rivalry Benefits Your Brand

Do you know who Michael Phelps is? Unless you have been living behind a boulder, you probably do. (I avoid clichés.)  The 31-year-old swimming phenom has 22 Olympic medals, 18 of them gold, and has set numerous world records. Phelps’ main rival, Ryan Lochte, has 11...
How FitBit Stays Fit

How FitBit Stays Fit

I have been exercising regularly most of my life.  As a high energy person, I discovered in my teens that expending this energy often helped my sanity.  And that of the people around me. In high school I took modern dance classes.  In college I took...