by Evelyn Starr | Aug 9, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights, Starter Set
I’ve had a love-hate relationship with my name during the course of my life. Or I should say hate-love relationship. The dislike came first.In elementary school, I was the only Evelyn. Not just in my class or in my grade. But in the whole school.No one that age wants...
by Evelyn Starr | Jul 12, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Strategy
What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build their...
by Evelyn Starr | Apr 12, 2019 | Brand Growth & Rebranding, Brand Purpose & Values
On January 4, 2019 I implemented my plan to attend at least one writing conference this year by registering for the American Writers and Writing Program Conference (AWP) in Portland, Oregon at the end of March. Though the conference usually attracts 12,000 writers, I...
by Evelyn Starr | Jan 11, 2019 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
I was oblivious to pop music until age 10. That changed when my worldly 12-year-old neighbor came to my house and was dismayed to find that I was clueless about music. On her direction we took my parents’ radio from the kitchen and plugged it in in my bedroom. She...
by Evelyn Starr | Oct 12, 2018 | Brand Growth & Rebranding, Brand Strategy
Has someone you know ever changed their name? My mother-in-law changed her first name to Elanah right before I met her because she felt like a spiritually different person than before. I had no problem calling her Elanah because I had never known her by any other...
by Evelyn Starr | Jul 13, 2018 | Brand Growth & Rebranding, Brands In Adolescence
I’ve never been a work-the-room kind of gal. Early on I learned my nature is better suited for one-on-one conversations. When I go to a party or a networking event, my goal is to make a meaningful connection with two or three people. That’s my definition of success...
by Evelyn Starr | Mar 9, 2018 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
One summer day a few years ago I saw a parking patrol officer in the center of town roll down the sidewalk on a Segway Human Transporter (HT), stop at an expired meter and issue a ticket to the offending car. The sight of him made me realize that I had forgotten to...
by Evelyn Starr | Jan 19, 2018 | Brand Growth & Rebranding, Brands In Adolescence
In fall of 2014 I became obsessed with getting a standing or treadmill desk. The media produced article after article about how excessive sitting was killing us and Susan Orlean just looked so cool at her treadmill desk. My initial mania abated as I delved into my...
by Evelyn Starr | Oct 13, 2017 | Brand Growth & Rebranding, Brand Strategy
Can you imagine Jerry Seinfeld not being funny? Or Amy Schumer? Or Chris Rock? If you attended a stand-up performance and they were performing with a cold, you could excuse them for not being healthy. The show must go on. If their outfit did not appeal to you, you...
