by Evelyn Starr | Dec 9, 2022 | Brand Experience, Emotional Connections
I may be single-handedly keeping the post office in business. Few days pass when I don’t mail a card to someone. I buy 5 books of stamps at a time and cards by the dozens. Cronin Cards, a small business selling cards specifically for business communications, is a...
by Evelyn Starr | Nov 16, 2022 | Brand Experience, Marketing Insights
I love when my newsletter readers send me ideas for future issues. Last April my neighbor Tina emailed me to share a recent experience at Panera. On a Sunday Tina placed an order via Panera’s app as she was finishing her grocery shopping. She arrived at Panera 5...
by Evelyn Starr | Oct 25, 2022 | Personal Brand
When John McEnroe commentates, I want to listen. That was true in September both for the US Open and my light-fare TV watching while riding my elliptical trainer, Mindy Kaling’s Netflix series Never Have I Ever. Why would Mindy Kaling cast John McEnroe to narrate a...
by Evelyn Starr | Sep 30, 2022 | Marketing Insights, Marketing Tools & Tactics
Last January I took part in a virtual marketing panel discussion for my alma mater, Vassar College. Their Career Connections program helps sophomores learn more about potential fields of interest by featuring panels of alumni in different disciplines. The program also...
by Evelyn Starr | Aug 19, 2022 | Brand Experience, Marketing Insights
I used to joke that chocolate was a food group. I’m no longer joking. My diet contains a small daily dose of dark chocolate (or two) which I take with the devotion I used to give to a multivitamin. My husband Dan knows of my passion for dark chocolate and shares my...
by Evelyn Starr | Jul 15, 2022 | Brand Growth & Rebranding
Early in my career I found myself in the unusual position of giving advice to a lawyer. The lawyer was my college friend David who was working as a second-year associate at a firm in Morristown, New Jersey. This was in the late 1980s, when the popular TV show LA Law...
by Evelyn Starr | Jun 10, 2022 | Brand Growth & Rebranding, Brands In Adolescence
Some brides get superstitious before their wedding. Luckily that’s not me. Dan and I got married in June 1994. On the Friday that kicked off our wedding weekend, the US began hosting World Cup Soccer for the first time. At the opening ceremonies in Chicago, host Oprah...
by Evelyn Starr | May 12, 2022 | Marketing Strategy
In April, my husband and I drove to Asheville, North Carolina to spend a long weekend with friends. That’s 888 miles from our home in Natick, Massachusetts, 15 hours driving. A daunting distance. To lure myself into the car for that adventure, I needed to know it...
by Evelyn Starr | Apr 14, 2022 | Brand Growth & Rebranding
This post is based on excerpts from my book, Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling. Several of my teenage memories recall disagreements and negotiations with my parents over my curfew. Until the middle of my senior year in high...
