by Evelyn Starr | Aug 14, 2015 | Brand Strategy, Emotional Connections
One endearing quality about my sister when we were growing up was that she sometimes cried at TV commercials. There was one in particular where a large litter of puppies greeted children at their grandmother’s house that got her to well up. I was not...
by Evelyn Starr | Jul 11, 2014 | Brand Storytelling, Emotional Connections, Marketing Tools & Tactics
Would you hire an ambulance driver to repave your driveway? My parents did. Two days before Thanksgiving in 1980, my mother broke her ankle. She tripped on something left on the stairs while she was descending and carrying a laundry basket that blocked her view. My...
