by Evelyn Starr | Jan 27, 2023 | Brand Experience, Marketing Research Tips
Zappos disappointed me recently, but not with their shoes or their service. I had ordered five pairs of sneakers from them with the hope I’d find one I liked that fit. To my joy, three pairs fit. I liked all three but only needed one. I kept the one I liked most. As I...
by Evelyn Starr | Mar 11, 2022 | Marketing Insights, Marketing Research Tips
Last November 2nd, a thick white envelope from Ocean Conservatory arrived in the mail. I’d never heard of the organization. As a family we had donated to a similar organization in the past. I assumed Ocean Conservatory had gotten my name from a shared list. I smiled...
by Evelyn Starr | Nov 11, 2016 | Marketing Insights, Marketing Research Tips
Dear Clorox: I am an avid user of your Premium Choice Gloves which are “Neoprene Dipped for Extra Durability and Protection.” Though I was not searching for neoprene-dipped gloves, I have become a loyal user of them as they are the most durable rubber gloves...
by Evelyn Starr | Aug 12, 2016 | Marketing Research Tips, Marketing Tools & Tactics
Our world has gotten feedback happy. And it’s annoying. In a 48-hour period at the beginning of May I received five surveys. One paper survey via snail mail with 66 questions to rate my son’s pediatrician. One online survey from a hotel I had stayed at the...
by Evelyn Starr | Oct 12, 2012 | Marketing Insights, Marketing Research Tips
Last month I wrote about the annoying experience of having a Honda dealership try to influence my rating on their customer satisfaction survey. My annoyance prompted me to write that article. Boy did I spark the passion of others, including the dealership marketers...
by Evelyn Starr | Sep 14, 2012 | Marketing Insights, Marketing Research Tips, Marketing Tools & Tactics
As I learned to drive, my father not only braved my initial road experience, he also tried to teach me about the way a car functioned. He opened the hood of our 1969 Buick Le Sabre and pointed out areas where you add fluids. There was a carburetor and a radiator. He...
by Evelyn Starr | Feb 10, 2012 | Marketing Research Tips, Marketing Tools & Tactics, Starter Set
I waitressed for two summers during college and met some pretty interesting people. The first summer I worked the counter of a Bloomingdale’s restaurant in Hackensack, New Jersey. I served two Secret Service agents who were trailing Pat Nixon and her daughter Tricia...
by Evelyn Starr | Dec 15, 2010 | Marketing Research Tips, Marketing Tools & Tactics
One day last summer my husband and I were in the kitchen coordinating preparations for a huge party when we were stopped in our tracks by a deafening noise. Was it thunder? No. Police siren? No. Earthquake? No. Avalanche? Atomic bomb? The Red Sox beating the...
