by Evelyn Starr | Nov 11, 2016 | Marketing Insights, Marketing Research Tips
Dear Clorox: I am an avid user of your Premium Choice Gloves which are “Neoprene Dipped for Extra Durability and Protection.” Though I was not searching for neoprene-dipped gloves, I have become a loyal user of them as they are the most durable rubber gloves...
by Evelyn Starr | Aug 12, 2016 | Marketing Research Tips, Marketing Tools & Tactics
Our world has gotten feedback happy. And it’s annoying. In a 48-hour period at the beginning of May I received five surveys. One paper survey via snail mail with 66 questions to rate my son’s pediatrician. One online survey from a hotel I had stayed at the...
by Evelyn Starr | Oct 12, 2012 | Marketing Insights, Marketing Research Tips
Last month I wrote about the annoying experience of having a Honda dealership try to influence my rating on their customer satisfaction survey. My annoyance prompted me to write that article. Boy did I spark the passion of others, including the dealership marketers...
by Evelyn Starr | Sep 14, 2012 | Marketing Insights, Marketing Research Tips, Marketing Tools & Tactics
As I learned to drive, my father not only braved my initial road experience, he also tried to teach me about the way a car functioned. He opened the hood of our 1969 Buick Le Sabre and pointed out areas where you add fluids. There was a carburetor and a radiator. He...
by Evelyn Starr | Feb 10, 2012 | Marketing Research Tips, Marketing Tools & Tactics, Starter Set
I waitressed for two summers during college and met some pretty interesting people. The first summer I worked the counter of a Bloomingdale’s restaurant in Hackensack, New Jersey. I served two Secret Service agents who were trailing Pat Nixon and her daughter Tricia...
by Evelyn Starr | Dec 15, 2010 | Marketing Research Tips, Marketing Tools & Tactics
One day last summer my husband and I were in the kitchen coordinating preparations for a huge party when we were stopped in our tracks by a deafening noise. Was it thunder? No. Police siren? No. Earthquake? No. Avalanche? Atomic bomb? The Red Sox beating the...
by Evelyn Starr | Nov 3, 2010 | Marketing Research Tips, Marketing Tools & Tactics
I love my mother-in-law, Elanaah. And not just out of obligation. We get along great because we respect and trust each other. Our mutual respect comes from years of being straightforward and truthful with each other. Based on this trust, I have...
