by Evelyn Starr | Oct 8, 2021 | Brand Experience, Brand Strategy, Marketing Insights
My internet browsers open to the front page of The New York Times. For years, the first thing I would see when I went online looked like this: My go-to browser was Google Chrome. It seemed to function best with the apps I use. On August 30, 2021, I saw my tech-world...
by Evelyn Starr | Sep 23, 2021 | Brand Growth & Rebranding, Brand Strategy
Every summer I go berry picking at least once. This year my husband and I picked blueberries on an August Saturday at Tougas Farm in Northborough, Massachusetts. During the two hours we were in the field, I reveled in the berry-picking crowd. Entire families picked...
![10 Marketing Lessons I [Re]Learned from Self-Publishing My Book](https://estarrassociates.com/wp-content/uploads/2021/06/Stack-of-Teenage-Wastebrand-Paperbacks-cropped-optimized-e1627152537510.png)
by Evelyn Starr | Jul 24, 2021 | Marketing Insights
For 21 years I’ve been marketing my services. My book pushed me into the realm of product marketing. By self-publishing my book Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling, I got to create, produce, and market a product. People ask me how...
by Evelyn Starr | Jun 14, 2021 | Brand Storytelling
I love to write. I’ve been writing since I was 15 years old. My brother Ken led me to discover this passion. (Thank you, Ken!!) Ken is nearly six years younger than I am. When he was nine years old, he gave me a small journal for Hanukkah. It was about five by...
by Evelyn Starr | May 14, 2021 | Brand Growth & Rebranding, Brand Purpose & Values, Brands In Adolescence
After spending the winter of 2021 producing my book and the early spring getting it into the world, I needed a fun break. Don’t we all? Instead, I decided tackle one of the biggest brand dilemmas of the year. Who should host the quiz show Jeopardy!? If you haven’t...
by Evelyn Starr | Apr 16, 2021 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
Photo credit: https://www.alliekelleyphoto.com This post is adapted from an excerpt of my book Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling To celebrate my 50th birthday, I threw myself a party. Oh, don’t look so surprised. Yes, I am that...
by Evelyn Starr | Mar 26, 2021 | Brand Strategy, Marketing Insights
This post was originally published on March 11, 2016 and updated on March 26, 2021. In addition to my roles as wife, mother, healer, and finder of things in our household, I am also Chief Operations Officer. Like any good COO, I seek to keep overhead costs down. Our...
by Evelyn Starr | Feb 19, 2021 | Brand Experience, Brands In Adolescence, Marketing Insights
On Sunday March 8, 2020, I took my friend Kathryn out for brunch. We did not know this would be one of the last times we would be inside a restaurant that year. We were celebrating her birthday, but she had a gift for me. Kathryn and her boyfriend Neal saw the mug in...
by Evelyn Starr | Jan 22, 2021 | Brand Experience, Marketing Insights
I gave up making New Year’s resolutions years ago. I’m more of a make-a-goal-when-you-need-a-goal person. But on New Year’s Day 2020 I got drawn in by Tara Parker Pope’s “7-Day Sugar Challenge” in The New York Times. Pope almost lost me on Day 1 with her admonition to...
