by Evelyn Starr | Sep 30, 2022 | Marketing Insights, Marketing Tools & Tactics
Last January I took part in a virtual marketing panel discussion for my alma mater, Vassar College. Their Career Connections program helps sophomores learn more about potential fields of interest by featuring panels of alumni in different disciplines. The program also...
by Evelyn Starr | Nov 12, 2021 | Marketing Insights, Marketing Tools & Tactics
This post is an updated and enhanced version of one published November 14, 2014. Have you heard a December holiday song yet? It always amazes me how early the holiday music starts. I am among the 81 percent of Americans who don’t want to hear it in stores before...
by Evelyn Starr | Apr 10, 2020 | Marketing Insights, Marketing Tools & Tactics
For 9 years I’ve been practicing yoga at HYP Studio with my favorite instructor, Jordan. Jordan teaches awesome classes. His success as a yoga instructor has led him to train other instructors and to open his own studio, Burning Wheel Yoga School, with his wife...
by Evelyn Starr | Mar 13, 2020 | Marketing Tools & Tactics
When I was 8 years old, I had a eureka! moment. I realized that if I bought three pieces of Bazooka bubble gum at two cents each and sold them for four cents each, I would double my money. Then I could repeat the process and double it again! My father told me that was...
by Evelyn Starr | Jun 14, 2019 | Marketing Insights, Marketing Tools & Tactics, Starter Set
This post was originally published on August 9, 2013 and updated on June 14, 2019. You know how your parents told you not to talk to strangers? Well one day on vacation I not only spoke to a stranger, I invited her to my hotel room. In October 1996 my husband Dan and...
by Evelyn Starr | Mar 8, 2019 | Marketing Insights, Marketing Tools & Tactics
Would it bother you to lose a customer who had a 32-year-history with you? It would devastate me. Long-term client relationships are gold and not just from a monetary perspective. My long-term clients are people I enjoy working with and have gotten to know well. Our...
by Evelyn Starr | Nov 9, 2018 | Marketing Strategy, Marketing Tools & Tactics
For professional development I read many marketing and writing blogs. On January 6, 2017 Callie Oettinger published a post on writer Steven Pressfield’s blog entitled “Common Sense”. In it she wrote: “If you operate every day in favor of Future You, you’ll eventually...
by Evelyn Starr | Sep 12, 2018 | Brand Strategy, Marketing Insights, Marketing Tools & Tactics
I have called SiriusXM twice in the past seven months to cancel my subscription and yet I am still subscribed. Here’s why. When I bought my Subaru Forester in April 2017 I got a free three-month subscription to SiriusXM radio. After three months SiriusXM offered me...
by Evelyn Starr | Jun 7, 2018 | Email Marketing, Marketing Insights, Marketing Tools & Tactics
Last month I received a large white envelope from Brigham and Women’s Hospital in Boston. It was not a letter from my doctor. Nor test results. Enclosed were a fundraising letter, a postage-paid reply card and envelope, and a sheet of return address labels for me. My...
