by Evelyn Starr | Dec 15, 2023 | Email Marketing, Marketing Tools & Tactics
My husband Dan had an anguished look a couple of weeks ago. He asked me a question that tugs at the heartstrings of any marketer. “How do I let a company I want to be in touch with know they are sending me too many emails?” Dan is an investment advisor. Investment...
by Evelyn Starr | Apr 14, 2023 | Email Marketing, Marketing Strategy
If I had a dollar for every time someone predicted the death of email, I could probably pay for a flight to Paris. Peak season, first class. It’s the misguided prognostication that keeps popping up like dandelions in your yard. Ninety percent of people in the US use...
by Evelyn Starr | Jan 14, 2022 | Email Marketing, Marketing Insights
Ten years ago, I pressed send on my first Varsity Marketing Newsletter. Unbeknownst to you, my wonderful readers, the launch was over a year in the making. Starting a newsletter was part of my marketing plan in 2010, but by September I still hadn’t begun. That changed...
by Evelyn Starr | Jun 7, 2018 | Email Marketing, Marketing Insights, Marketing Tools & Tactics
Last month I received a large white envelope from Brigham and Women’s Hospital in Boston. It was not a letter from my doctor. Nor test results. Enclosed were a fundraising letter, a postage-paid reply card and envelope, and a sheet of return address labels for me. My...
by Evelyn Starr | Jun 7, 2018 | Email Marketing, Marketing Tools & Tactics
Image created by D3images – Freepik.com What do you do when you’ve met someone at a networking event, a trade show or online and you’d like to build a relationship and get them on your email marketing list? You craft an ask that is respectful of their time and...
by Evelyn Starr | Jan 9, 2015 | Email Marketing, Marketing Insights, Marketing Tools & Tactics
For the holidays, I unplugged for 9 days. I went on a cruise with my husband, kids, siblings, their spouses and kids, and my parents. We were a group of 14. Depending on your family, that may not sound relaxing to you. But it was for me. I participated in trivia...
