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What 10 Years of Varsity Marketing Newsletter Writing Has Taught Me

What 10 Years of Varsity Marketing Newsletter Writing Has Taught Me

by Evelyn Starr | Jan 14, 2022 | Email Marketing, Marketing Insights

Ten years ago, I pressed send on my first Varsity Marketing Newsletter. Unbeknownst to you, my wonderful readers, the launch was over a year in the making. Starting a newsletter was part of my marketing plan in 2010, but by September I still hadn’t begun. That changed...
How Not to Grow Your Email Marketing List

How Not to Grow Your Email Marketing List

by Evelyn Starr | Jun 7, 2018 | Email Marketing, Marketing Insights, Marketing Tools & Tactics

Last month I received a large white envelope from Brigham and Women’s Hospital in Boston. It was not a letter from my doctor. Nor test results. Enclosed were a fundraising letter, a postage-paid reply card and envelope, and a sheet of return address labels for me. My...
Sharing My Secret Subscription-Building Sauce

Sharing My Secret Subscription-Building Sauce

by Evelyn Starr | Jun 7, 2018 | Email Marketing, Marketing Tools & Tactics

Image created by D3images – Freepik.com What do you do when you’ve met someone at a networking event, a trade show or online and you’d like to build a relationship and get them on your email marketing list? You craft an ask that is respectful of their time and...
How To Beat Email Triage

How To Beat Email Triage

by Evelyn Starr | Jan 9, 2015 | Email Marketing, Marketing Insights, Marketing Tools & Tactics

For the holidays, I unplugged for 9 days.  I went on a cruise with my husband, kids, siblings, their spouses and kids, and my parents.  We were a group of 14. Depending on your family, that may not sound relaxing to you.  But it was for me. I participated in trivia...

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"Another excellent post, Evelyn. Informative, concise, very clear. Well done!"
Dan Levine, President & Founder, Engaging Minds Inc.

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