by Evelyn Starr | Jan 14, 2022 | Email Marketing, Marketing Insights
Ten years ago, I pressed send on my first Varsity Marketing Newsletter. Unbeknownst to you, my wonderful readers, the launch was over a year in the making. Starting a newsletter was part of my marketing plan in 2010, but by September I still hadn’t begun. That changed...
by Evelyn Starr | Jun 7, 2018 | Email Marketing, Marketing Insights, Marketing Tools & Tactics
Last month I received a large white envelope from Brigham and Women’s Hospital in Boston. It was not a letter from my doctor. Nor test results. Enclosed were a fundraising letter, a postage-paid reply card and envelope, and a sheet of return address labels for me. My...
by Evelyn Starr | Jun 7, 2018 | Email Marketing, Marketing Tools & Tactics
Image created by D3images – Freepik.com What do you do when you’ve met someone at a networking event, a trade show or online and you’d like to build a relationship and get them on your email marketing list? You craft an ask that is respectful of their time and...
by Evelyn Starr | Jan 9, 2015 | Email Marketing, Marketing Insights, Marketing Tools & Tactics
For the holidays, I unplugged for 9 days. I went on a cruise with my husband, kids, siblings, their spouses and kids, and my parents. We were a group of 14. Depending on your family, that may not sound relaxing to you. But it was for me. I participated in trivia...
