by Evelyn Starr | Jan 10, 2020 | Brand Growth & Rebranding, Brands In Adolescence
When I began writing this newsletter eight years ago, my two children were in middle school. Now both are in college. As middle school students they had no idea what they would study in college. Even upon arriving on campus they were unsure. My son AJ went to college...
by Evelyn Starr | Dec 13, 2019 | Brand Storytelling
It is rare that I don’t finish a book. I’m a voracious reader and will almost always stick with a book to its conclusion. One of the few books I did not finish was The Stars in Our Eyes. Several pages in I could not relate to the story. Nothing against the author,...
by Evelyn Starr | Nov 8, 2019 | Brand Growth & Rebranding, Brand Purpose & Values, Brand Strategy
**WARNING: Images of red wine stain on white carpet ahead. May not be suitable for all viewers. Red wine and white carpet. Not a winning combination. Our living room is a testament to that fact. We did not choose our white carpet. It came with the house which was only...
by Evelyn Starr | Oct 11, 2019 | Marketing Insights, Marketing Strategy
I was cornhole oblivious until last week. If you are like I was – oblivious – cornhole is bean bag toss game that may date back as far as the 14th century in Germany and has been played for decades in the Midwest. Cornhole players take turns tossing a 16-ounce bean...
by Evelyn Starr | Sep 13, 2019 | Brand Growth & Rebranding, Marketing Insights
My toothpaste is giving me a headache. Not a physical ache, but a frustration ache that comes from meaning to buy one variety and mistakenly buying another. My husband Dan has this headache too. Dan’s office is a block away from our closest Target store. I’ve been a...
by Evelyn Starr | Aug 9, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights, Starter Set
I’ve had a love-hate relationship with my name during the course of my life. Or I should say hate-love relationship. The dislike came first.In elementary school, I was the only Evelyn. Not just in my class or in my grade. But in the whole school.No one that age wants...
by Evelyn Starr | Jul 12, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Strategy
What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build their...
by Evelyn Starr | May 10, 2019 | Brand Strategy, Brands In Adolescence, Marketing Strategy
In April 2002, my husband Dan and I took a vacation to France. We flew to Paris to spend three nights there before going south to Avignon and Aix-en-Provence.Upon arrival we took a long walk and had lunch at a café. After a nap, we headed out for a Saturday night on...
by Evelyn Starr | Apr 12, 2019 | Brand Growth & Rebranding, Brand Purpose & Values
On January 4, 2019 I implemented my plan to attend at least one writing conference this year by registering for the American Writers and Writing Program Conference (AWP) in Portland, Oregon at the end of March. Though the conference usually attracts 12,000 writers, I...
