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Uber v. Lyft: Whose Ride Are You On?

Uber v. Lyft: Whose Ride Are You On?

by Evelyn Starr | May 10, 2019 | Brand Strategy, Brands In Adolescence, Marketing Strategy

In April 2002, my husband Dan and I took a vacation to France. We flew to Paris to spend three nights there before going south to Avignon and Aix-en-Provence.Upon arrival we took a long walk and had lunch at a café. After a nap, we headed out for a Saturday night on...
A Winning Brand Recipe Crafted with Chocolate

A Winning Brand Recipe Crafted with Chocolate

by Evelyn Starr | Feb 7, 2019 | Brand Strategy, Brands In Adolescence

It’s February and my thoughts are turning to chocolate. Okay, my thoughts rarely turn from chocolate. But February accentuates them. Today’s thoughts take brownie form. Specifically, the memory of a raspberry cheesecake brownie from baked goods company Gluten Free...
Spotify Evolves to Outrun Tech Goliaths

Spotify Evolves to Outrun Tech Goliaths

by Evelyn Starr | Jan 11, 2019 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence

I was oblivious to pop music until age 10. That changed when my worldly 12-year-old neighbor came to my house and was dismayed to find that I was clueless about music. On her direction we took my parents’ radio from the kitchen and plugged it in in my bedroom. She...
Facebook: Can This Rebellious Brand in Adolescence Be Tamed?

Facebook: Can This Rebellious Brand in Adolescence Be Tamed?

by Evelyn Starr | Dec 14, 2018 | Brands In Adolescence

I’m personally struggling with Facebook. It’s been a year since Facebook reported research that showed passive consumption of content on their platform can worsen moods, increase depression and stoke anxiety. Passive consumption includes scrolling to read posts and...
Airbnb’s Wild Ride

Airbnb’s Wild Ride

by Evelyn Starr | Jul 14, 2017 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights

From the moment my eighth grade French teacher informed me that you could study abroad in college I knew I was going to France. Six years later I spent the summer preceding my junior year at a program in Avignon and the fall semester in Paris. I traveled for the two...
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