by Evelyn Starr | Nov 13, 2015 | Brand Strategy, Brands In Adolescence
Before I started writing monthly newsletters four years ago, I wrote restaurant reviews. Just one or two a year for Zagat’s Boston Restaurant Guide. One contributed review was enough to score me a free copy of the next guide release and seemed well worth...
by Evelyn Starr | Jul 15, 2015 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
Have you ever wished for a personal chef? Well for two months I had one. In autumn 1999, after years of working as a chef on yachts, in restaurants and on catering gigs, my sister-in-law Rachael decided to transition to a new career: web master. Her...
by Evelyn Starr | May 8, 2015 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights
This past March marked the 30th anniversary of the movie The Breakfast Club. For those of you who might not know it, the movie portrays the gathering of five stereotypical high schoolers (a brain, an athlete, a basket case, a princess and a criminal) for a day-long...
by Evelyn Starr | Apr 9, 2015 | Brand Growth & Rebranding, Brands In Adolescence
While many families chose warm weather destinations for the February school vacation, my son AJ and I took a road trip to Vermont and upstate New York. No, we are not skiers. Why would we choose a subzero-temperature week to travel to these northern locales? To look...
by Evelyn Starr | Feb 12, 2015 | Brand Growth & Rebranding, Brands In Adolescence
I was a persistent child. How persistent? Let’s just say that several times during my childhood my father wished, “May you have a child just like you.” Well, I did. Two of them. On a Monday in early January 2004 my daughter Fiona came home from...
