Newsletter/Blog
What 10 Years of Varsity Marketing Newsletter Writing Has Taught Me
Ten years ago, I pressed send on my first Varsity Marketing Newsletter. Unbeknownst to you, my wonderful readers, the launch was over a year in the making. Starting a newsletter was part of my marketing plan in 2010, but by September I still hadn’t begun. That changed...
The Free Dessert that Made Things Worse
On a bright mid-October Monday, my friend Liz and I had a strange experience when we had lunch outside at a restaurant. Sunlight warmed the patio where two parallel rows of tables were spaced about 15 feet apart. Liz sat across from me, with her back to the other row...
Holiday Card Dos and Don’ts
Have you heard a holiday song on the radio yet?
It always amazes me how early the holiday music starts. I am among the 81 percent of Americans who don’t want to hear it in stores before Thanksgiving.
But while I am not ready to endure endless loops of “Grandma Got Run Over By a Reindeer,” I am already thinking about my business holiday cards.
Want Loyal Customers? Save Them Time.
My internet browsers open to the front page of The New York Times. For years, the first thing I would see when I went online looked like this: My go-to browser was Google Chrome. It seemed to function best with the apps I use. On August 30, 2021, I saw my tech-world...
Up Your Niche-Marketing Game with a Blueberry-Picking Approach
Every summer I go berry picking at least once. This year my husband and I picked blueberries on an August Saturday at Tougas Farm in Northborough, Massachusetts. During the two hours we were in the field, I reveled in the berry-picking crowd. Entire families picked...