Newsletter/Blog
Is Your Brand Running with the Wrong Crowd?
Photo credit: https://www.alliekelleyphoto.com This post is adapted from an excerpt of my book Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling To celebrate my 50th birthday, I threw myself a party. Oh, don’t look so surprised. Yes, I am that...
How New Customer Only Deals Burn Your Brand
In addition to my roles as wife, mother, healer and finder of things in our household, I am also Chief Operations Officer. Like any good COO, I seek to keep overhead costs down. So when our electricity bill shot up this winter, I investigated. Last April I had signed…
Make Your Marketing Personal
On Sunday March 8, 2020, I took my friend Kathryn out for brunch. We did not know this would be one of the last times we would be inside a restaurant that year. We were celebrating her birthday, but she had a gift for me. Kathryn and her boyfriend Neal saw the mug in...
A Better 2021 for You and Your Brand
I gave up making New Year’s resolutions years ago. I’m more of a make-a-goal-when-you-need-a-goal person. But on New Year’s Day 2020 I got drawn in by Tara Parker Pope’s “7-Day Sugar Challenge” in The New York Times. Pope almost lost me on Day 1 with her admonition to...
How Nike Lost My Business in Record Time
My son AJ has always had a penchant for colorful clothes. Orange is his favorite color. A fair portion of his wardrobe reflects that, along with an ample array of reds and greens. On November 11, I sought to replace a beloved, well-worn pair of Nike orange sweatpants...