Newsletter/Blog
The Brand Formerly Known As…
I’ve had a love-hate relationship with my name during the course of my life. Or I should say hate-love. The dislike came first.
In elementary school, I was the only Evelyn. Not just in my class or in my grade. But in the whole school.
No one that age wants to stick out. I would have given my eye teeth to be the fifth Carolyn in my grade instead of the one Evelyn. (I didn’t love my teeth either pre-braces.)
Can HubSpot Practice What It Preaches Profitably?
What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build...
Try Me
You know how your parents told you not to talk to strangers? Well one day on vacation I not only spoke to a stranger, I invited her to my hotel room.
In October 1996 my husband Dan and I took an ABC Tour vacation to Asia. My parents had taken the same tour six months earlier. Among the highlights they mentioned were the free five-minute massages that they got from a group of Thai masseuses who hung out outside one of the temples in Bangkok.
The day we toured the temple, there they were.
Uber v. Lyft: Whose Ride Are You On?
Neither Uber nor Lyft has ever been profitable. That got me thinking about what is really driving the ridesharing industry.
Boeing Betrays Its Brand
Boeing’s 737 MAX crashes and grounding have threatened the company’s reputation for safety and innovation. See how aspects of the company’s culture may have created this crisis.