Newsletter/Blog
Small Marketing Gestures Have a Big Impact
I may be single-handedly keeping the post office in business. Few days pass when I don’t mail a card to someone. I buy 5 books of stamps at a time and cards by the dozens. Cronin Cards, a small business selling cards specifically for business communications, is a...
Customer Disservice Reps
I love when my newsletter readers send me ideas for future issues. Last April my neighbor Tina emailed me to share a recent experience at Panera. On a Sunday Tina placed an order via Panera’s app as she was finishing her grocery shopping. She arrived at Panera 5...
3 Personal Brand Lessons from John McEnroe
When John McEnroe commentates, I want to listen. That was true in September both for the US Open and my light-fare TV watching while riding my elliptical trainer, Mindy Kaling’s Netflix series Never Have I Ever. Why would Mindy Kaling cast John McEnroe to narrate a...
Turbocharge Your Marketing with Emotion
Last January I took part in a virtual marketing panel discussion for my alma mater, Vassar College. Their Career Connections program helps sophomores learn more about potential fields of interest by featuring panels of alumni in different disciplines. The program also...
If You Promise Chocolate, You’d Better Deliver
I used to joke that chocolate was a food group. I’m no longer joking. My diet contains a small daily dose of dark chocolate (or two) which I take with the devotion I used to give to a multivitamin. My husband Dan knows of my passion for dark chocolate and shares my...