by Evelyn Starr | Oct 10, 2014 | Marketing Insights, Marketing Tools & Tactics
Are you good at remembering names? Even if you aren’t, I bet you could recite the names of the characters on Downton Abbey. Or Mad Men. Or The Big Bang Theory. Or whatever TV series you enjoy. You know the characters well now, but you didn’t the first time you saw...
by Evelyn Starr | Sep 12, 2014 | Brand Growth & Rebranding, Marketing Insights
I never knew toilet paper could be exciting until I met Dave. Dave joined me in the Veryfine Marketing Research Department in the early days of 1993 after a two-year stint at James River, maker of Quilted Northern bathroom tissue. He entertained us with stories of...
by Evelyn Starr | Aug 15, 2014 | Brands In Adolescence, Marketing Insights
Last Wednesday, my husband Dan and I took a two-hour course on the Massachusetts junior operator driving laws with hints on how to teach our son AJ to drive. Like every other childhood milestone, approaching this one for my son conjures memories of my own experience. ...
by Evelyn Starr | Jun 13, 2014 | Brands In Adolescence, Marketing Insights
To say that I was a curious child is an understatement. I asked questions relentlessly. I was always trying to figure out how things worked and to understand why people did what they did. My parents patiently answered my questions, probably hoping I would outgrow...
by Evelyn Starr | May 9, 2014 | Marketing Insights, Marketing Tools & Tactics
On March 18 of this year, I was signing into Sirius XM Radio online when the graphic above caught my eye. It wasn’t the flying baseballs. Or the blue sky. It was the spring traning. T-r-a-n-i-n-g. I was born with an observant nature and a proofreading eye. Most of the...
by Evelyn Starr | Apr 11, 2014 | Brand Growth & Rebranding, Marketing Insights
My husband Dan is a champion shopper. When we identify a need in the household, it goes on Dan’s mental list. He doesn’t like to let his list stagnate. He begins to keep an eye out for the item and to research it. Before long, he’s able to give you an outline of...
by Evelyn Starr | Feb 14, 2014 | Marketing Insights, Marketing Tools & Tactics, Starter Set
Like you, I play many different roles in life. And I have different names depending on the role I am playing. You know me as Evelyn. My kids call me Mom. New acquaintances initially address me as Ms. Starr. And when my kids and husband are...
by Evelyn Starr | Jan 10, 2014 | Marketing Insights, Marketing Tools & Tactics
As I write to you this morning it is 24 degrees Fahrenheit and snowing. When I moved to New England, I knew what I was getting into weather-wise. I chose to go north. Fall foliage might be spectacular, but winters would be long. With the name ‘England’ in...
by Evelyn Starr | Nov 8, 2013 | Marketing Insights, Marketing Tools & Tactics
When I moved up to Boston after college, I knew few people in the area. I found my roommate Judy through a service called the Roommate Connection. Luckily she and I became fast friends and she kindly took me to parties that her friends threw. ...
