A Glovely Idea

A Glovely Idea

Dear Clorox: I am an avid user of your Premium Choice Gloves which are “Neoprene Dipped for Extra Durability and Protection.”  Though I was not searching for neoprene-dipped gloves, I have become a loyal user of them as they are the most durable rubber gloves...
How FitBit Stays Fit

How FitBit Stays Fit

I have been exercising regularly most of my life.  As a high energy person, I discovered in my teens that expending this energy often helped my sanity.  And that of the people around me. In high school I took modern dance classes.  In college I took...
A College Brand Standout

A College Brand Standout

On April 20th, as I sat in an auditorium at Dickinson College in Carlisle, Pennsylvania, I had my marketing heart stolen. My son AJ and I were in the process of a 1000-mile tour to revisit three colleges to help him choose one. On that beautiful Wednesday morning, AJ...
Getting Carded at 50

Getting Carded at 50

Over the course of Thanksgiving week I traveled about 600 miles.  From our house in Natick, Massachusetts to my parents’ house in Northern New Jersey, out to a college visit in Pennsylvania and then back to Natick again. At the end of this odyssey I arrived home to...