Newsletter/Blog
Your Brand Needs You to Go on Vacation
Early in my career I found myself in the unusual position of giving advice to a lawyer. The lawyer was my college friend David who was working as a second-year associate at a firm in Morristown, New Jersey. This was in the late 1980s, when the popular TV show LA Law...
It Absolutely, Positively Had to Happen Overnight
Some brides get superstitious before their wedding. Luckily that’s not me.
Dan and I got married in June 1994. On the Friday that kicked off our wedding weekend, the US began hosting World Cup Soccer for the first time.
At the opening ceremonies in Chicago, host Oprah Winfrey fell off the stage. Diana Ross pulled a penalty kick left, but the goal posts had been rigged for drama and split open anyway.
Trust – Your Ultimate Competitive Advantage
In April, my husband and I drove to Asheville, North Carolina to spend a long weekend with friends. That’s 888 miles from our home in Natick, Massachusetts, 15 hours driving. A daunting distance. To lure myself into the car for that adventure, I needed to know it...
Will You Know When It’s Time to Go?
This post is based on excerpts from my book, Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling. Several of my teenage memories recall disagreements and negotiations with my parents over my curfew. Until the middle of my senior year in high...
Save Your Brand from Marketing Blunders
Last November 2nd, a thick white envelope from Ocean Conservatory arrived in the mail. I’d never heard of the organization. As a family we had donated to a similar organization in the past. I assumed Ocean Conservatory had gotten my name from a shared list. I smiled...