Newsletter/Blog

Can HubSpot Practice What It Preaches Profitably?

by Evelyn Starr | Jul 12, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Strategy

What would you do if someone wrote an unflattering tell-all book about your work place?This happened to HubSpot in 2016.HubSpot is a software company in Cambridge, Massachusetts. They develop software to help their customers use inbound marketing to build...

Uber v. Lyft: Whose Ride Are You On?

by Evelyn Starr | May 10, 2019 | Brand Strategy, Brands In Adolescence, Marketing Strategy

Neither Uber nor Lyft has ever been profitable. That got me thinking about what is really driving the ridesharing industry.

Boeing Betrays Its Brand

by Evelyn Starr | Apr 12, 2019 | Brand Growth & Rebranding, Brand Purpose & Values

Boeing’s 737 MAX crashes and grounding have threatened the company’s reputation for safety and innovation. See how aspects of the company’s culture may have created this crisis.

The Dark Side of Automating Your Brand

by Evelyn Starr | Mar 8, 2019 | Marketing Insights, Marketing Tools & Tactics

Automation’s lure of saving money and improving efficiency sometimes blinds business owners to the experience on the receiving end. Don’t fall for the razzle-dazzle.