Newsletter/Blog
Well-Told Brand Stories Know Who the Hero Is
It is rare that I don’t finish a book. I’m a voracious reader and will almost always stick with a book to its conclusion. One of the few books I did not finish was The Stars in Our Eyes. Several pages in I could not relate to the story. Nothing against the author,...
WD-40’s Secret to Success
WD-40’s usefulness is legendary. In addition to the 2000 uses of their product, you can learn the secret of their success and how to build a winning brand.
10 Insights That Will Shape Marketing in 2020 and Beyond
I was cornhole oblivious until last week. If you are like I was – oblivious – cornhole is bean bag toss game that may date back as far as the 14th century in Germany and has been played for decades in the Midwest. Cornhole players take turns tossing a 16-ounce bean...
Sell More by Offering Less
My toothpaste is giving me a headache. Not a physical ache, but a frustration ache that comes from meaning to buy one variety and mistakenly buying another. My husband Dan has this headache too. Dan’s office is a block away from our closest Target store....
The Brand Formerly Known As…
I’ve had a love-hate relationship with my name during the course of my life. Or I should say hate-love. The dislike came first.
In elementary school, I was the only Evelyn. Not just in my class or in my grade. But in the whole school.
No one that age wants to stick out. I would have given my eye teeth to be the fifth Carolyn in my grade instead of the one Evelyn. (I didn’t love my teeth either pre-braces.)