Newsletter/Blog
5 Tips to Get Your Brand Through the Coronavirus Crisis
The heightened state of awareness we are all in means that every brand experience right now may carry disproportionate weight in your brand’s image. Use these 5 tips to market your brand during the coronavirus crisis.
5 Books to Up Your Marketing Game
If you have time to read and the inclination to advance your marketing knowledge, here are five great books to consider. Please know that I receive no compensation for recommending these books. Marketing Rebellion by Mark Schaefer – Mark Schaefer is a renowned...
Crisis Management Lessons from Corona Beer
When I was 8 years old, I had a eureka! moment. I realized that if I bought three pieces of Bazooka bubble gum at two cents each and sold them for four cents each, I would double my money. Then I could repeat the process and double it again! My father told me that was...
Brand Reviews – The Good, The Bad & The Ugly
Reviews are a chance for your audience to tell you how things are going in your brand’s relationship with them. Think of reviews as the beginning of a conversation.
When Bigger Isn’t Better for Your Brand
When I began writing this newsletter eight years ago, my two children were in middle school. Now both are in college. As middle school students they had no idea what they would study in college. Even upon arriving on campus they were unsure. My son AJ went to college...