Newsletter/Blog
My Last VM Newsletter: Oops, Tropicana did it again
Last July Tropicana changed its packaging. Not in a good way. Tropicana’s Bottle Redesign Shrinks Package Size and Sales Tropicana replaced their signature 52-ounce orange juice carafe with a slimmer, 46-ounce, more traditional-looking bottle. The bottle’s smaller...
Try Me
You know how your parents told you not to talk to strangers? Well one day on vacation I not only spoke to a stranger, I invited her to my hotel room.
In October 1996 my husband Dan and I took an ABC Tour vacation to Asia. My parents had taken the same tour six months earlier. Among the highlights they mentioned were the free five-minute massages that they got from a group of Thai masseuses who hung out outside one of the temples in Bangkok.
The day we toured the temple, there they were.
Panera’s Cost Cutting Is Costing Them Customers
When my biweekly cleaning service arrives to clean our house, my son AJ and I go out to lunch to get out of their way. Panera is among the restaurants in our regular rotation. We have long considered it one of our healthier options. I love soup and salad for lunch. AJ...
Your Brand’s Future Starts Here…
I never paid attention to the type of plane I was flying in until March 12, 2019. That was 2 days after Ethiopian Airlines 302 crashed, killing all 157 people on board. It was the second Boeing 737 MAX crash in 5 months. Forty-eight hours after the crash Boeing had...
The High ROI of Handwritten Thank You Notes
Handwritten notes’ ROI comes in the form of customer retention, repeat business and word-of-mouth marketing.