by Evelyn Starr | Sep 17, 2024 | Marketing Insights, Marketing Tools & Tactics, Starter Set
This post was originally published on August 9, 2013 and was updated September 17, 2024. You know how your parents told you not to talk to strangers? Well one day on vacation I not only spoke to a stranger, I invited her to my hotel room. In October 1996 my husband...
by Evelyn Starr | Jul 10, 2020 | Brand Growth & Rebranding, Brand Storytelling, Marketing Insights, Starter Set
This post originally appeared in March 2012 and remains one of my most popular. Updated on July 10, 2020. That’s me in the Polaroid instant photo with actor Michael Vale, better known as Fred the Baker, or the guy who used to utter “Time to make the donuts.” Mr. Vale...
by Evelyn Starr | Aug 9, 2019 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights, Starter Set
I’ve had a love-hate relationship with my name during the course of my life. Or I should say hate-love relationship. The dislike came first.In elementary school, I was the only Evelyn. Not just in my class or in my grade. But in the whole school.No one that age wants...
by Evelyn Starr | Feb 14, 2014 | Marketing Insights, Marketing Tools & Tactics, Starter Set
Like you, I play many different roles in life. And I have different names depending on the role I am playing. You know me as Evelyn. My kids call me Mom. New acquaintances initially address me as Ms. Starr. And when my kids and husband are...
by Evelyn Starr | Feb 10, 2012 | Marketing Research Tips, Marketing Tools & Tactics, Starter Set
I waitressed for two summers during college and met some pretty interesting people. The first summer I worked the counter of a Bloomingdale’s restaurant in Hackensack, New Jersey. I served two Secret Service agents who were trailing Pat Nixon and her daughter Tricia...
