by Evelyn Starr | Aug 12, 2016 | Marketing Research Tips, Marketing Tools & Tactics
Our world has gotten feedback happy. And it’s annoying. In a 48-hour period at the beginning of May I received five surveys. One paper survey via snail mail with 66 questions to rate my son’s pediatrician. One online survey from a hotel I had stayed at the...
by Evelyn Starr | Apr 8, 2016 | Marketing Insights, Marketing Tools & Tactics
When I woke up on April 3, 2009, I did not know that I would be joining Facebook that day. Around 8pm I had just connected on LinkedIn with friends from my high school years when one of them wrote, “You need to get on Facebook! We have been posting some old group...
by Evelyn Starr | Jan 8, 2016 | Brand Growth & Rebranding, Marketing Tools & Tactics
For the past year I’ve been immersed in my son AJ’s college search. We’ve visited 11 schools, some of them twice. It’s been fun and one of the funny outcomes is that I have realized that I would be happy to go to college now. I’m not serious of...
by Evelyn Starr | Oct 9, 2015 | Brand Storytelling, Marketing Tools & Tactics
I love autumn in New England, so I’m a happy camper up here right now. And yes, autumn presages a long winter, but I have found ways to enjoy that too. One of the benefits of New England’s long winters is that you can wear boots six months of the year. ...
by Evelyn Starr | Mar 13, 2015 | Marketing Insights, Marketing Tools & Tactics
Do you remember the card game Concentration? Or maybe you called it Memory or Pairs? To start, all the cards were face down in rows. You chose two cards to turn over. If you made a match, finding two aces for example, you kept those cards and could turn over two...
by Evelyn Starr | Jan 9, 2015 | Email Marketing, Marketing Insights, Marketing Tools & Tactics
For the holidays, I unplugged for 9 days. I went on a cruise with my husband, kids, siblings, their spouses and kids, and my parents. We were a group of 14. Depending on your family, that may not sound relaxing to you. But it was for me. I participated in trivia...
by Evelyn Starr | Dec 12, 2014 | Brand Storytelling, Marketing Insights, Marketing Tools & Tactics
I missed seeing Harry Chapin in concert by three days. If you don’t know Harry Chapin by name, you would probably recognize one of his songs, particularly Cat’s in the Cradle or Taxi. I was at a summer program in East Brunswick, New Jersey with 21 other teenagers in...
by Evelyn Starr | Oct 10, 2014 | Marketing Insights, Marketing Tools & Tactics
Are you good at remembering names? Even if you aren’t, I bet you could recite the names of the characters on Downton Abbey. Or Mad Men. Or The Big Bang Theory. Or whatever TV series you enjoy. You know the characters well now, but you didn’t the first time you saw...
by Evelyn Starr | Jul 11, 2014 | Brand Storytelling, Emotional Connections, Marketing Tools & Tactics
Would you hire an ambulance driver to repave your driveway? My parents did. Two days before Thanksgiving in 1980, my mother broke her ankle. She tripped on something left on the stairs while she was descending and carrying a laundry basket that blocked her view. My...
