by Evelyn Starr | Sep 17, 2024 | Marketing Insights, Marketing Tools & Tactics, Starter Set
This post was originally published on August 9, 2013 and was updated September 17, 2024. You know how your parents told you not to talk to strangers? Well one day on vacation I not only spoke to a stranger, I invited her to my hotel room. In October 1996 my husband...
by Evelyn Starr | Apr 26, 2024 | Marketing Strategy, Marketing Tools & Tactics
This article is an updated version of one originally published November 9, 2018. I know the day I got on renown marketing consultant Mark Schaefer’s radar: October 25, 2017. My former client Dan Levine mentioned Mark to me earlier that year (thanks Dan!). I sent Mark...
by Evelyn Starr | Dec 15, 2023 | Email Marketing, Marketing Tools & Tactics
My husband Dan had an anguished look a couple of weeks ago. He asked me a question that tugs at the heartstrings of any marketer. “How do I let a company I want to be in touch with know they are sending me too many emails?” Dan is an investment advisor. Investment...
by Evelyn Starr | Sep 30, 2022 | Marketing Insights, Marketing Tools & Tactics
Last January I took part in a virtual marketing panel discussion for my alma mater, Vassar College. Their Career Connections program helps sophomores learn more about potential fields of interest by featuring panels of alumni in different disciplines. The program also...
by Evelyn Starr | Nov 12, 2021 | Marketing Insights, Marketing Tools & Tactics
This post is an updated and enhanced version of one published November 14, 2014. Have you heard a December holiday song yet? It always amazes me how early the holiday music starts. I am among the 81 percent of Americans who don’t want to hear it in stores before...
by Evelyn Starr | Apr 10, 2020 | Marketing Insights, Marketing Tools & Tactics
For 9 years I’ve been practicing yoga at HYP Studio with my favorite instructor, Jordan. Jordan teaches awesome classes. His success as a yoga instructor has led him to train other instructors and to open his own studio, Burning Wheel Yoga School, with his wife...
by Evelyn Starr | Mar 13, 2020 | Marketing Tools & Tactics
When I was 8 years old, I had a eureka! moment. I realized that if I bought three pieces of Bazooka bubble gum at two cents each and sold them for four cents each, I would double my money. Then I could repeat the process and double it again! My father told me that was...
by Evelyn Starr | Mar 8, 2019 | Marketing Insights, Marketing Tools & Tactics
Would it bother you to lose a customer who had a 32-year-history with you? It would devastate me. Long-term client relationships are gold and not just from a monetary perspective. My long-term clients are people I enjoy working with and have gotten to know well. Our...
by Evelyn Starr | Sep 12, 2018 | Brand Strategy, Marketing Insights, Marketing Tools & Tactics
I have called SiriusXM twice in the past seven months to cancel my subscription and yet I am still subscribed. Here’s why. When I bought my Subaru Forester in April 2017 I got a free three-month subscription to SiriusXM radio. After three months SiriusXM offered me...
