by Evelyn Starr | Aug 10, 2017 | Marketing Insights, Marketing Tools & Tactics
During the latter half of July my husband Dan and I took a 10-day vacation to Scotland with friends. Lots of golf for Dan, lots of sightseeing for me. It was a wonderful break and I came back with that relaxed vacation feeling that gives you a new perspective on your...
by Evelyn Starr | Jul 14, 2017 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights
From the moment my eighth grade French teacher informed me that you could study abroad in college I knew I was going to France. Six years later I spent the summer preceding my junior year at a program in Avignon and the fall semester in Paris. I traveled for the two...
by Evelyn Starr | Jun 8, 2017 | Marketing Insights, Marketing Tools & Tactics
In the summer of 1991, when the unemployment rate in Boston hit 8.4 percent, I had the unfortunate need to find a job. I was transitioning from a full-time MBA student at Boston College to part-time. I was temping during the day to pay the bills. Two nights each week...
by Evelyn Starr | Apr 14, 2017 | Brand Growth & Rebranding, Brand Strategy, Marketing Insights
When a fashion-conscious teenager opts for a 104-year-old product, there must be something special about it. So when my 16-year-old daughter Fiona chose L.L. Bean rainboots, I had to ask her what the appeal was. To Fiona’s credit and my relief, she did not say...
by Evelyn Starr | Mar 9, 2017 | Brand Strategy, Brands In Adolescence, Marketing Insights
Do you know how brand images are formed? Come behind the scenes to my kitchen project and take a look. I was seeking a tile contractor to install a new backsplash in my kitchen. My aim was to get three bids. I got a list of names from two tile retail stores and...
by Evelyn Starr | Jan 13, 2017 | Brand Strategy, Brands In Adolescence, Marketing Insights
What do Netflix and “The Godfather” have in common? Both showcase visionary brands that have succeeded with unorthodox methods. In Netflix’s case, to paraphrase Mario Puzo, keep your friends close and your competitors on the payroll. Wait – what? Most business...
by Evelyn Starr | Nov 11, 2016 | Marketing Insights, Marketing Research Tips
Dear Clorox: I am an avid user of your Premium Choice Gloves which are “Neoprene Dipped for Extra Durability and Protection.” Though I was not searching for neoprene-dipped gloves, I have become a loyal user of them as they are the most durable rubber gloves...
by Evelyn Starr | Oct 13, 2016 | Marketing Insights, Marketing Tools & Tactics
On Saturday September 24th I spent a beautiful evening with my family at Fisher Stadium in Easton, Pennsylvania, watching the Lafayette College Leopards play football against the Villanova Wildcats. The weather was about all the Leopards had going for them. Though the...
by Evelyn Starr | Sep 9, 2016 | Marketing Insights, Marketing Tools & Tactics
Two weeks ago Fidelity took me on a frustrating financial odyssey. This summer Fidelity ditched long-time credit card partners American Express and Bank of America to consolidate its service with Elan Financial Services. Anyone holding a Fidelity credit...
