by Evelyn Starr | Jul 12, 2013 | Brand Storytelling, Brands In Adolescence
“I don’t think I want to shop there anymore,” said my 13-year-old daughter Fiona three weeks ago after learning of Abercrombie & Fitch’s latest offense. This time, their target was one of her favorite singers, Taylor Swift. In case you haven’t heard,...
by Evelyn Starr | Apr 12, 2013 | Brand Growth & Rebranding, Brand Storytelling, Brands In Adolescence
For the past two winters, I have gone away with friends for a few days to take a break from the bustle of life. And to try some new experiences. Last year my friend Kristen and I went to the Cranwell Resort in the Berkshire Mountains. We tried spinning and...
by Evelyn Starr | Oct 12, 2012 | Marketing Insights, Marketing Research Tips
Last month I wrote about the annoying experience of having a Honda dealership try to influence my rating on their customer satisfaction survey. My annoyance prompted me to write that article. Boy did I spark the passion of others, including the dealership marketers...
by Evelyn Starr | Sep 14, 2012 | Marketing Insights, Marketing Research Tips, Marketing Tools & Tactics
As I learned to drive, my father not only braved my initial road experience, he also tried to teach me about the way a car functioned. He opened the hood of our 1969 Buick Le Sabre and pointed out areas where you add fluids. There was a carburetor and a radiator. He...
by Evelyn Starr | Feb 10, 2012 | Marketing Research Tips, Marketing Tools & Tactics, Starter Set
I waitressed for two summers during college and met some pretty interesting people. The first summer I worked the counter of a Bloomingdale’s restaurant in Hackensack, New Jersey. I served two Secret Service agents who were trailing Pat Nixon and her daughter Tricia...
by Evelyn Starr | Jan 12, 2012 | Brand Growth & Rebranding, Marketing Insights
Walk into any public middle school or high school on a winter day, and you’ll notice the girls’ cool weather uniform. Not a mandated uniform, but a voluntarily adopted one. It consists of a Northface fleece jacket and a pair of Ugg boots. In September 2010, as my...
by Evelyn Starr | Apr 1, 2011 | Marketing Insights, Marketing Tools & Tactics
Is there anyone out there who hasn’t heard a parent utter the golden rule? Treat others the way that you would like to be treated. Well, okay, my father once said the golden rule was “those who have the gold make the rules.” While the former golden rule is the more...
by Evelyn Starr | Dec 15, 2010 | Marketing Research Tips, Marketing Tools & Tactics
One day last summer my husband and I were in the kitchen coordinating preparations for a huge party when we were stopped in our tracks by a deafening noise. Was it thunder? No. Police siren? No. Earthquake? No. Avalanche? Atomic bomb? The Red Sox beating the...
