by Evelyn Starr | Jul 11, 2014 | Brand Storytelling, Emotional Connections, Marketing Tools & Tactics
Would you hire an ambulance driver to repave your driveway? My parents did. Two days before Thanksgiving in 1980, my mother broke her ankle. She tripped on something left on the stairs while she was descending and carrying a laundry basket that blocked her view. My...
by Evelyn Starr | Jun 13, 2014 | Brands In Adolescence, Marketing Insights
To say that I was a curious child is an understatement. I asked questions relentlessly. I was always trying to figure out how things worked and to understand why people did what they did. My parents patiently answered my questions, probably hoping I would outgrow...
by Evelyn Starr | May 9, 2014 | Marketing Insights, Marketing Tools & Tactics
On March 18 of this year, I was signing into Sirius XM Radio online when the graphic above caught my eye. It wasn’t the flying baseballs. Or the blue sky. It was the spring traning. T-r-a-n-i-n-g. I was born with an observant nature and a proofreading eye. Most of the...
by Evelyn Starr | Apr 11, 2014 | Brand Growth & Rebranding, Marketing Insights
My husband Dan is a champion shopper. When we identify a need in the household, it goes on Dan’s mental list. He doesn’t like to let his list stagnate. He begins to keep an eye out for the item and to research it. Before long, he’s able to give you an outline of...
by Evelyn Starr | Mar 14, 2014 | Brand Growth & Rebranding, Brands In Adolescence
As a parent, I have enjoyed introducing my kids to some of the TV shows and movies from my childhood. When my kids were preschool age, we laughed together at Mel Brooks’ confusion over whether he was a boy or a girl in Free to Be…You and Me. As they entered...
by Evelyn Starr | Feb 14, 2014 | Marketing Insights, Marketing Tools & Tactics, Starter Set
Like you, I play many different roles in life. And I have different names depending on the role I am playing. You know me as Evelyn. My kids call me Mom. New acquaintances initially address me as Ms. Starr. And when my kids and husband are...
by Evelyn Starr | Jan 10, 2014 | Marketing Insights, Marketing Tools & Tactics
As I write to you this morning it is 24 degrees Fahrenheit and snowing. When I moved to New England, I knew what I was getting into weather-wise. I chose to go north. Fall foliage might be spectacular, but winters would be long. With the name ‘England’ in...
by Evelyn Starr | Dec 13, 2013 | Brand Growth & Rebranding, Brand Storytelling, Marketing Tools & Tactics
I love to write. I’ve been writing since I was 15 years old. I owe my discovery of this passion to my brother Ken. (Thank you Ken!!) Ken is nearly six years younger than I am. When he was nine years old, he gave me a small journal for...
by Evelyn Starr | Nov 8, 2013 | Marketing Insights, Marketing Tools & Tactics
When I moved up to Boston after college, I knew few people in the area. I found my roommate Judy through a service called the Roommate Connection. Luckily she and I became fast friends and she kindly took me to parties that her friends threw. ...
