by Evelyn Starr | May 8, 2015 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights
This past March marked the 30th anniversary of the movie The Breakfast Club. For those of you who might not know it, the movie portrays the gathering of five stereotypical high schoolers (a brain, an athlete, a basket case, a princess and a criminal) for a day-long...
by Evelyn Starr | Apr 9, 2015 | Brand Growth & Rebranding, Brands In Adolescence
While many families chose warm weather destinations for the February school vacation, my son AJ and I took a road trip to Vermont and upstate New York. No, we are not skiers. Why would we choose a subzero-temperature week to travel to these northern locales? To look...
by Evelyn Starr | Mar 13, 2015 | Marketing Insights, Marketing Tools & Tactics
Do you remember the card game Concentration? Or maybe you called it Memory or Pairs? To start, all the cards were face down in rows. You chose two cards to turn over. If you made a match, finding two aces for example, you kept those cards and could turn over two...
by Evelyn Starr | Feb 12, 2015 | Brand Growth & Rebranding, Brands In Adolescence
I was a persistent child. How persistent? Let’s just say that several times during my childhood my father wished, “May you have a child just like you.” Well, I did. Two of them. On a Monday in early January 2004 my daughter Fiona came home from...
by Evelyn Starr | Jan 9, 2015 | Email Marketing, Marketing Insights, Marketing Tools & Tactics
For the holidays, I unplugged for 9 days. I went on a cruise with my husband, kids, siblings, their spouses and kids, and my parents. We were a group of 14. Depending on your family, that may not sound relaxing to you. But it was for me. I participated in trivia...
by Evelyn Starr | Dec 12, 2014 | Brand Storytelling, Marketing Insights, Marketing Tools & Tactics
I missed seeing Harry Chapin in concert by three days. If you don’t know Harry Chapin by name, you would probably recognize one of his songs, particularly Cat’s in the Cradle or Taxi. I was at a summer program in East Brunswick, New Jersey with 21 other teenagers in...
by Evelyn Starr | Oct 10, 2014 | Marketing Insights, Marketing Tools & Tactics
Are you good at remembering names? Even if you aren’t, I bet you could recite the names of the characters on Downton Abbey. Or Mad Men. Or The Big Bang Theory. Or whatever TV series you enjoy. You know the characters well now, but you didn’t the first time you saw...
by Evelyn Starr | Sep 12, 2014 | Brand Growth & Rebranding, Marketing Insights
I never knew toilet paper could be exciting until I met Dave. Dave joined me in the Veryfine Marketing Research Department in the early days of 1993 after a two-year stint at James River, maker of Quilted Northern bathroom tissue. He entertained us with stories of...
by Evelyn Starr | Aug 15, 2014 | Brands In Adolescence, Marketing Insights
Last Wednesday, my husband Dan and I took a two-hour course on the Massachusetts junior operator driving laws with hints on how to teach our son AJ to drive. Like every other childhood milestone, approaching this one for my son conjures memories of my own experience. ...
