by Evelyn Starr | Dec 9, 2016 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
I hate clutter. You might not know that from the condition of my home, but I do. To reduce clutter, I regularly donate what we no longer use to the Big Brother Big Sister Foundation. But prevention is the holy grail. I scrutinize purchase considerations and proffered...
by Evelyn Starr | Nov 11, 2016 | Marketing Insights, Marketing Research Tips
Dear Clorox: I am an avid user of your Premium Choice Gloves which are “Neoprene Dipped for Extra Durability and Protection.” Though I was not searching for neoprene-dipped gloves, I have become a loyal user of them as they are the most durable rubber gloves...
by Evelyn Starr | Oct 13, 2016 | Marketing Insights, Marketing Tools & Tactics
On Saturday September 24th I spent a beautiful evening with my family at Fisher Stadium in Easton, Pennsylvania, watching the Lafayette College Leopards play football against the Villanova Wildcats. The weather was about all the Leopards had going for them. Though the...
by Evelyn Starr | Sep 9, 2016 | Marketing Insights, Marketing Tools & Tactics
Two weeks ago Fidelity took me on a frustrating financial odyssey. This summer Fidelity ditched long-time credit card partners American Express and Bank of America to consolidate its service with Elan Financial Services. Anyone holding a Fidelity credit...
by Evelyn Starr | Aug 12, 2016 | Marketing Research Tips, Marketing Tools & Tactics
Our world has gotten feedback happy. And it’s annoying. In a 48-hour period at the beginning of May I received five surveys. One paper survey via snail mail with 66 questions to rate my son’s pediatrician. One online survey from a hotel I had stayed at the...
by Evelyn Starr | Jul 8, 2016 | Brand Strategy
Do you know who Michael Phelps is? Unless you have been living behind a boulder, you probably do. (I avoid clichés.) The 31-year-old swimming phenom has 22 Olympic medals, 18 of them gold, and has set numerous world records. Phelps’ main rival, Ryan Lochte, has 11...
by Evelyn Starr | Jun 9, 2016 | Brand Strategy, Marketing Insights
I have been exercising regularly most of my life. As a high energy person, I discovered in my teens that expending this energy often helped my sanity. And that of the people around me. In high school I took modern dance classes. In college I took...
by Evelyn Starr | May 12, 2016 | Brand Strategy, Marketing Insights
On April 20th, as I sat in an auditorium at Dickinson College in Carlisle, Pennsylvania, I had my marketing heart stolen. My son AJ and I were in the process of a 1000-mile tour to revisit three colleges to help him choose one. On that beautiful Wednesday morning, AJ...
by Evelyn Starr | Apr 8, 2016 | Marketing Insights, Marketing Tools & Tactics
When I woke up on April 3, 2009, I did not know that I would be joining Facebook that day. Around 8pm I had just connected on LinkedIn with friends from my high school years when one of them wrote, “You need to get on Facebook! We have been posting some old group...
