Newsletter/Blog
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10 Marketing Lessons I [Re]Learned from Self-Publishing My Book
For 21 years I’ve been marketing my services. My book pushed me into the realm of product marketing. By self-publishing my book Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling, I got to create, produce, and market a product. People ask me how...
Supercharge Your Marketing with Stories
I love to write. I’ve been writing since I was 15 years old. My brother Ken led me to discover this passion. (Thank you, Ken!!) Ken is nearly six years younger than I am. When he was nine years old, he gave me a small journal for Hanukkah. It was about five by...
The Jeopardy! Brand and Who Should Host It Next
After spending the winter of 2021 producing my book and the early spring getting it into the world, I needed a fun break. Don’t we all? Instead, I decided tackle one of the biggest brand dilemmas of the year. Who should host the quiz show Jeopardy!? If you haven’t...
Is Your Brand Running with the Wrong Crowd?
Photo credit: https://www.alliekelleyphoto.com This post is adapted from an excerpt of my book Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling To celebrate my 50th birthday, I threw myself a party. Oh, don’t look so surprised. Yes, I am that...
How New Customer Only Deals Burn Your Brand
In addition to my roles as wife, mother, healer and finder of things in our household, I am also Chief Operations Officer. Like any good COO, I seek to keep overhead costs down. So when our electricity bill shot up this winter, I investigated. Last April I had signed…