I was oblivious to pop music until age 10. That changed when my worldly 12-year-old neighbor came to my house and was dismayed to find that I was clueless about music. On her direction we took my parents’ radio from the kitchen and plugged it in in my bedroom. She...read more
Facebook’s brand values and leaders have led it astray. As a rebellious brand in adolescence, it will need limits and internal change to get back on track.read more
Handwritten notes’ ROI comes in the form of customer retention, repeat business and word-of-mouth marketing.read more
When you change your brand name, go for brand evolution not revolution. A look at how Dunkin’ and WW fared.read more
I have called SiriusXM twice in the past seven months to cancel my subscription and yet I am still subscribed.
When I bought my Subaru Forester in April 2017 I got a free three-month subscription to SiriusXM radio. After three months SiriusXM offered me six months for $30 ($34.10 with U.S. Music Royalty fee) and I accepted.read more