Newsletter/Blog
Alex and Ani: A Billion-Dollar Brand at 10, Barely Alive at 20
Two days before my daughter Fiona’s bat mitzvah in June 2013, my mother-in-law’s cousin Beth dropped off a beautifully-wrapped, 3 ½-inch square box. Inside were two Alex and Ani bracelets. One charm had a script initial F, the other had a Jewish star. I had never...
How Canceling Meetings Can Hurt Your Personal Brand
A consultant friend recommended me to one of his colleagues who was searching for podcast guests, urging him to interview me. The colleague and I scheduled a 25-minute, get-to-know you meeting, standard with podcast hosts to see if you are good fit. The meeting was...
Inbox Detox
My husband Dan had an anguished look a couple of weeks ago. He asked me a question that tugs at the heartstrings of any marketer. “How do I let a company I want to be in touch with know they are sending me too many emails?” Dan is an investment advisor. Investment...
Give Your Customers a Sign
After picking organic raspberries in Concord, Massachusetts one sweltering August Sunday, my husband Dan and I headed for refreshment to the Main Streets Market and Café in Concord Center. Main Streets Market and Café bustles all day with customers popping in to take...
Masterclass Makes an Adolescent Error
I spent some quality time with David Sedaris a couple of weeks ago. David Sedaris is a renown writer and humorist who has authored 12 books. He tours regularly, reading his essays and gauging audience reactions. His book tours are famous for their long book signing...