Newsletter/Blog
Who Should Tell Your Brand Story?
Are you a fan of the movie The Shawshank Redemption? I am. Something about that movie makes it easy to watch over and over again, in snippets on television and occasionally all the way through.
Etsy Struggles to Craft Its Future
In fall of 2014 I became obsessed with getting a standing or treadmill desk. The media produced article after article about how excessive sitting was killing us and Susan Orlean just looked so cool at her treadmill desk…
Warby Parker Eyes the Future
My family took many car trips during my childhood. Shorter ones to visit grandparents, aunts and uncles in New York City and New Jersey; longer ones for vacations in upstate New York, Pennsylvania, Washington, D.C. and even Florida. My sister, brother and I shared…
How to Build Your Marketing Muscle
I exercise almost every day. Please don’t hate me. People often wonder how I pull that off. Here’s how I make it work: My repertoire is simple.
Big Brand Blunders OR Equifax, A Hate Story
Can you imagine Jerry Seinfeld not being funny? Or Amy Schumer? Or Chris Rock? If you attended a stand-up performance and they were performing with a cold, you could excuse them for not being healthy. The show must go on. If their outfit did not appeal to you, you…