Newsletter/Blog
Spotify Evolves to Outrun Tech Goliaths
I was oblivious to pop music until age 10. That changed when my worldly 12-year-old neighbor came to my house and was dismayed to find that I was clueless about music. On her direction we took my parents’ radio from the kitchen and plugged it in in my bedroom. She...
Facebook: Can This Rebellious Brand in Adolescence Be Tamed?
Facebook’s brand values and leaders have led it astray. As a rebellious brand in adolescence, it will need limits and internal change to get back on track.
Weighing Dunkin’ and WW Brand Name Changes
When you change your brand name, go for brand evolution not revolution. A look at how Dunkin’ and WW fared.
Get Sirius(XM) About Pricing
I have called SiriusXM twice in the past seven months to cancel my subscription and yet I am still subscribed.
Here’s why.
When I bought my Subaru Forester in April 2017 I got a free three-month subscription to SiriusXM radio. After three months SiriusXM offered me six months for $30 ($34.10 with U.S. Music Royalty fee) and I accepted.
Crocs Solves Their Brand Adolescence Identity Crisis
To say I was not one of the cool kids in school would be an understatement.
My lack of cool began in elementary school. My birthday cleared the kindergarten cutoff date by four weeks, making me younger and smaller than most of my classmates. Yet my verbal and reading skills exceeded my grade level.
Small + smart = nerd. An easy target.