by Evelyn Starr | May 9, 2014 | Marketing Insights, Marketing Tools & Tactics
On March 18 of this year, I was signing into Sirius XM Radio online when the graphic above caught my eye. It wasn’t the flying baseballs. Or the blue sky. It was the spring traning. T-r-a-n-i-n-g. I was born with an observant nature and a proofreading eye. Most of the...
by Evelyn Starr | Feb 14, 2014 | Marketing Insights, Marketing Tools & Tactics, Starter Set
Like you, I play many different roles in life. And I have different names depending on the role I am playing. You know me as Evelyn. My kids call me Mom. New acquaintances initially address me as Ms. Starr. And when my kids and husband are...
by Evelyn Starr | Jan 10, 2014 | Marketing Insights, Marketing Tools & Tactics
As I write to you this morning it is 24 degrees Fahrenheit and snowing. When I moved to New England, I knew what I was getting into weather-wise. I chose to go north. Fall foliage might be spectacular, but winters would be long. With the name ‘England’ in...
by Evelyn Starr | Dec 13, 2013 | Brand Growth & Rebranding, Brand Storytelling, Marketing Tools & Tactics
I love to write. I’ve been writing since I was 15 years old. I owe my discovery of this passion to my brother Ken. (Thank you Ken!!) Ken is nearly six years younger than I am. When he was nine years old, he gave me a small journal for...
by Evelyn Starr | Nov 8, 2013 | Marketing Insights, Marketing Tools & Tactics
When I moved up to Boston after college, I knew few people in the area. I found my roommate Judy through a service called the Roommate Connection. Luckily she and I became fast friends and she kindly took me to parties that her friends threw. ...
by Evelyn Starr | Sep 14, 2012 | Marketing Insights, Marketing Research Tips, Marketing Tools & Tactics
As I learned to drive, my father not only braved my initial road experience, he also tried to teach me about the way a car functioned. He opened the hood of our 1969 Buick Le Sabre and pointed out areas where you add fluids. There was a carburetor and a radiator. He...
by Evelyn Starr | Feb 10, 2012 | Marketing Research Tips, Marketing Tools & Tactics, Starter Set
I waitressed for two summers during college and met some pretty interesting people. The first summer I worked the counter of a Bloomingdale’s restaurant in Hackensack, New Jersey. I served two Secret Service agents who were trailing Pat Nixon and her daughter Tricia...
by Evelyn Starr | Apr 1, 2011 | Marketing Insights, Marketing Tools & Tactics
Is there anyone out there who hasn’t heard a parent utter the golden rule? Treat others the way that you would like to be treated. Well, okay, my father once said the golden rule was “those who have the gold make the rules.” While the former golden rule is the more...
by Evelyn Starr | Dec 15, 2010 | Marketing Research Tips, Marketing Tools & Tactics
One day last summer my husband and I were in the kitchen coordinating preparations for a huge party when we were stopped in our tracks by a deafening noise. Was it thunder? No. Police siren? No. Earthquake? No. Avalanche? Atomic bomb? The Red Sox beating the...
