by Evelyn Starr | Jun 9, 2016 | Brand Strategy, Marketing Insights
I have been exercising regularly most of my life. As a high energy person, I discovered in my teens that expending this energy often helped my sanity. And that of the people around me. In high school I took modern dance classes. In college I took...
by Evelyn Starr | May 12, 2016 | Brand Strategy, Marketing Insights
On April 20th, as I sat in an auditorium at Dickinson College in Carlisle, Pennsylvania, I had my marketing heart stolen. My son AJ and I were in the process of a 1000-mile tour to revisit three colleges to help him choose one. On that beautiful Wednesday morning, AJ...
by Evelyn Starr | Apr 8, 2016 | Marketing Insights, Marketing Tools & Tactics
When I woke up on April 3, 2009, I did not know that I would be joining Facebook that day. Around 8pm I had just connected on LinkedIn with friends from my high school years when one of them wrote, “You need to get on Facebook! We have been posting some old group...
by Evelyn Starr | Dec 11, 2015 | Brand Strategy, Marketing Insights
Over the course of Thanksgiving week I traveled about 600 miles. From our house in Natick, Massachusetts to my parents’ house in Northern New Jersey, out to a college visit in Pennsylvania and then back to Natick again. At the end of this odyssey I arrived home to...
by Evelyn Starr | Jun 11, 2015 | Brand Strategy, Marketing Insights
I grew up in a family that bought large used cars. My dad was good at finding sturdy, reliable cars that owners no longer wanted once they had logged 40,000 miles. He bought the ones that a local mechanic blessed and could fix for a couple hundred...
by Evelyn Starr | May 8, 2015 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights
This past March marked the 30th anniversary of the movie The Breakfast Club. For those of you who might not know it, the movie portrays the gathering of five stereotypical high schoolers (a brain, an athlete, a basket case, a princess and a criminal) for a day-long...
by Evelyn Starr | Mar 13, 2015 | Marketing Insights, Marketing Tools & Tactics
Do you remember the card game Concentration? Or maybe you called it Memory or Pairs? To start, all the cards were face down in rows. You chose two cards to turn over. If you made a match, finding two aces for example, you kept those cards and could turn over two...
by Evelyn Starr | Jan 9, 2015 | Email Marketing, Marketing Insights, Marketing Tools & Tactics
For the holidays, I unplugged for 9 days. I went on a cruise with my husband, kids, siblings, their spouses and kids, and my parents. We were a group of 14. Depending on your family, that may not sound relaxing to you. But it was for me. I participated in trivia...
by Evelyn Starr | Dec 12, 2014 | Brand Storytelling, Marketing Insights, Marketing Tools & Tactics
I missed seeing Harry Chapin in concert by three days. If you don’t know Harry Chapin by name, you would probably recognize one of his songs, particularly Cat’s in the Cradle or Taxi. I was at a summer program in East Brunswick, New Jersey with 21 other teenagers in...
