by Evelyn Starr | Apr 9, 2015 | Brand Growth & Rebranding, Brands In Adolescence
While many families chose warm weather destinations for the February school vacation, my son AJ and I took a road trip to Vermont and upstate New York. No, we are not skiers. Why would we choose a subzero-temperature week to travel to these northern locales? To look...
by Evelyn Starr | Feb 12, 2015 | Brand Growth & Rebranding, Brands In Adolescence
I was a persistent child. How persistent? Let’s just say that several times during my childhood my father wished, “May you have a child just like you.” Well, I did. Two of them. On a Monday in early January 2004 my daughter Fiona came home from...
by Evelyn Starr | Aug 15, 2014 | Brands In Adolescence, Marketing Insights
Last Wednesday, my husband Dan and I took a two-hour course on the Massachusetts junior operator driving laws with hints on how to teach our son AJ to drive. Like every other childhood milestone, approaching this one for my son conjures memories of my own experience. ...
by Evelyn Starr | Jun 13, 2014 | Brands In Adolescence, Marketing Insights
To say that I was a curious child is an understatement. I asked questions relentlessly. I was always trying to figure out how things worked and to understand why people did what they did. My parents patiently answered my questions, probably hoping I would outgrow...
by Evelyn Starr | Mar 14, 2014 | Brand Growth & Rebranding, Brands In Adolescence
As a parent, I have enjoyed introducing my kids to some of the TV shows and movies from my childhood. When my kids were preschool age, we laughed together at Mel Brooks’ confusion over whether he was a boy or a girl in Free to Be…You and Me. As they entered...
by Evelyn Starr | Jul 12, 2013 | Brand Storytelling, Brands In Adolescence
“I don’t think I want to shop there anymore,” said my 13-year-old daughter Fiona three weeks ago after learning of Abercrombie & Fitch’s latest offense. This time, their target was one of her favorite singers, Taylor Swift. In case you haven’t heard,...
by Evelyn Starr | Apr 12, 2013 | Brand Growth & Rebranding, Brand Storytelling, Brands In Adolescence
For the past two winters, I have gone away with friends for a few days to take a break from the bustle of life. And to try some new experiences. Last year my friend Kristen and I went to the Cranwell Resort in the Berkshire Mountains. We tried spinning and...
