by Evelyn Starr | Jul 14, 2017 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights
From the moment my eighth grade French teacher informed me that you could study abroad in college I knew I was going to France. Six years later I spent the summer preceding my junior year at a program in Avignon and the fall semester in Paris. I traveled for the two...
by Evelyn Starr | May 11, 2017 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
If you wanted to buy a book online, where would you shop? If you wanted to buy organic foods, where would you go? If you wanted to see how your baseball team fared at its most recent game, where would you look? Raise your hand if you answered Amazon, Whole Foods or...
by Evelyn Starr | Apr 14, 2017 | Brand Growth & Rebranding, Brand Strategy, Marketing Insights
When a fashion-conscious teenager opts for a 104-year-old product, there must be something special about it. So when my 16-year-old daughter Fiona chose L.L. Bean rainboots, I had to ask her what the appeal was. To Fiona’s credit and my relief, she did not say...
by Evelyn Starr | Dec 9, 2016 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
I hate clutter. You might not know that from the condition of my home, but I do. To reduce clutter, I regularly donate what we no longer use to the Big Brother Big Sister Foundation. But prevention is the holy grail. I scrutinize purchase considerations and proffered...
by Evelyn Starr | Jan 8, 2016 | Brand Growth & Rebranding, Marketing Tools & Tactics
For the past year I’ve been immersed in my son AJ’s college search. We’ve visited 11 schools, some of them twice. It’s been fun and one of the funny outcomes is that I have realized that I would be happy to go to college now. I’m not serious of...
by Evelyn Starr | Jul 15, 2015 | Brand Growth & Rebranding, Brand Strategy, Brands In Adolescence
Have you ever wished for a personal chef? Well for two months I had one. In autumn 1999, after years of working as a chef on yachts, in restaurants and on catering gigs, my sister-in-law Rachael decided to transition to a new career: web master. Her...
by Evelyn Starr | May 8, 2015 | Brand Growth & Rebranding, Brands In Adolescence, Marketing Insights
This past March marked the 30th anniversary of the movie The Breakfast Club. For those of you who might not know it, the movie portrays the gathering of five stereotypical high schoolers (a brain, an athlete, a basket case, a princess and a criminal) for a day-long...
by Evelyn Starr | Apr 9, 2015 | Brand Growth & Rebranding, Brands In Adolescence
While many families chose warm weather destinations for the February school vacation, my son AJ and I took a road trip to Vermont and upstate New York. No, we are not skiers. Why would we choose a subzero-temperature week to travel to these northern locales? To look...
by Evelyn Starr | Feb 12, 2015 | Brand Growth & Rebranding, Brands In Adolescence
I was a persistent child. How persistent? Let’s just say that several times during my childhood my father wished, “May you have a child just like you.” Well, I did. Two of them. On a Monday in early January 2004 my daughter Fiona came home from...
