by Evelyn Starr | Apr 26, 2024 | Marketing Strategy, Marketing Tools & Tactics
This article is an updated version of one originally published November 9, 2018. I know the day I got on renown marketing consultant Mark Schaefer’s radar: October 25, 2017. My former client Dan Levine mentioned Mark to me earlier that year (thanks Dan!). I sent Mark...
by Evelyn Starr | Jun 7, 2018 | Email Marketing, Marketing Tools & Tactics
Image created by D3images – Freepik.com What do you do when you’ve met someone at a networking event, a trade show or online and you’d like to build a relationship and get them on your email marketing list? You craft an ask that is respectful of their time and...
by Evelyn Starr | Oct 10, 2014 | Marketing Insights, Marketing Tools & Tactics
Are you good at remembering names? Even if you aren’t, I bet you could recite the names of the characters on Downton Abbey. Or Mad Men. Or The Big Bang Theory. Or whatever TV series you enjoy. You know the characters well now, but you didn’t the first time you saw...
by Evelyn Starr | Feb 14, 2014 | Marketing Insights, Marketing Tools & Tactics, Starter Set
Like you, I play many different roles in life. And I have different names depending on the role I am playing. You know me as Evelyn. My kids call me Mom. New acquaintances initially address me as Ms. Starr. And when my kids and husband are...
