by Evelyn Starr | Jun 10, 2022 | Brand Growth & Rebranding, Brands In Adolescence
Some brides get superstitious before their wedding. Luckily that’s not me. Dan and I got married in June 1994. On the Friday that kicked off our wedding weekend, the US began hosting World Cup Soccer for the first time. At the opening ceremonies in Chicago, host Oprah...
by Evelyn Starr | Oct 11, 2019 | Marketing Insights, Marketing Strategy
I was cornhole oblivious until last week. If you are like I was – oblivious – cornhole is bean bag toss game that may date back as far as the 14th century in Germany and has been played for decades in the Midwest. Cornhole players take turns tossing a 16-ounce bean...
by Evelyn Starr | May 9, 2014 | Marketing Insights, Marketing Tools & Tactics
On March 18 of this year, I was signing into Sirius XM Radio online when the graphic above caught my eye. It wasn’t the flying baseballs. Or the blue sky. It was the spring traning. T-r-a-n-i-n-g. I was born with an observant nature and a proofreading eye. Most of the...
by Evelyn Starr | Sep 14, 2012 | Marketing Insights, Marketing Research Tips, Marketing Tools & Tactics
As I learned to drive, my father not only braved my initial road experience, he also tried to teach me about the way a car functioned. He opened the hood of our 1969 Buick Le Sabre and pointed out areas where you add fluids. There was a carburetor and a radiator. He...
by Evelyn Starr | Jan 12, 2012 | Brand Growth & Rebranding, Marketing Insights
Walk into any public middle school or high school on a winter day, and you’ll notice the girls’ cool weather uniform. Not a mandated uniform, but a voluntarily adopted one. It consists of a Northface fleece jacket and a pair of Ugg boots. In September 2010, as my...
